“…Rather, it appears the physically attractive, possibly because of all the favorable traits associated with them, are liked more than their less attractive counterparts (Horai, Naccari, & Fatoullah, 1974;Joseph, 1982;Snyder & Rothbart, 1971). And studies that have manipulated liking for the communicator have shown that increased liking for a communicator enhances the communicator's persuasiveness (Baron, 1971;Chaiken, 1980;Chaiken & Eagly, 1983;Regan, 1971).…”