Behavioral intention to order food and beverage items using e-commerce during COVID-19: an integration of theory of planned behavior (TPB) with trust

Hamid, Sheeba; Azhar, Mohd; Sujood, Sujood

doi:10.1108/bfj-03-2021-0338

Cited by 45 publications

(58 citation statements)

References 72 publications

(130 reference statements)

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“…Among all the three core constructs of the TPB, subjective norm came out as the most influential and the strongest predictor of revisit intention ( β = 0.253). These findings are in line with the previous studies [ 58 , 70 , 111 , 120 , 123 ]. The reason for this could be that post-COVID-19, people are more inclined toward the actions and words of others because of the agility of COVID-19-related information.…”

Section: Discussionsupporting

confidence: 94%

Demystifying the effect of social media eWOM on revisit intention post-COVID-19: an extension of theory of planned behavior

et al. 2022

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The present study intends to unwrap the influence of social media electronic word of mouth (eWOM) on revisit intention post-COVID-19 applying the theory of planned behavior (TPB). Two additional constructs, viz., eWOM and destination image, have been undertaken in the present study to enhance the robustness of the TPB model. An online questionnaire was employed to collect data, and the research relied upon 301 correct and useable responses. The survey's population includes potential tourists who intend to revisit India post-COVID-19. SPSS 20 and AMOS 22.0 were used to analyze the data. The posited model was validated using confirmatory factor analysis (CFA) and structural equation modeling (SEM). The findings indicate that all of the constructs under study, namely "electronic word of mouth (eWOM), destination image (DI), attitude (ATT), subjective norm (SN), and perceived behavioral control (PBC)," significantly and positively influence "tourists' revisit intention (RI)" post-COVID-19. These constructs explained approximately 71% (R2 = 0.709) of the variance in the revisit intention post-COVID-19. A number of theoretical and practical implications can be delineated to make recommendations to the ministry of tourism, tour and travel agencies, central and state government-owned tourism departments, marketers and promoters of travel destinations. The distinctiveness of the present study lies in the fact that it measures the influence of eWOM on revisit intention post-COVID-19 in the Indian context by incorporating destination image with the TPB model.

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Section: Discussionsupporting

confidence: 94%

Demystifying the effect of social media eWOM on revisit intention post-COVID-19: an extension of theory of planned behavior

et al. 2022

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“…Therefore, H2 was accepted. This finding matches with the previous studies (Hamid et al, 2022;Shin et al, 2021;Mohammed et al, 2017). The reason could be that, the intention is linked to the social influence of participating in the events post-Covid-19.…”

Section: Discussionsupporting

confidence: 94%

Post-pandemic intention to participate in the tourism and hospitality (T&H) events: an integrated investigation through the lens of the theory of planned behavior and perception of Covid-19

Rousan

Khasawneh

Sujood

et al. 2022

IJEFM

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PurposeThis paper aims to predict the post-pandemic intention of Indian consumers to participate in tourism and hospitality T&H events by incorporating the perception of Covid-19 (PCOV) into the theory of planned behavior (TPB). It also examines the relationship among attitude, subjective norm, perceived behavioral control, behavioral intention and PCOV.Design/methodology/approachThis research employed a quantitative research technique, with data collected using an online questionnaire-based survey from August 23 to October 29, 2021. The sampling approach is convenient, and the sample of this study is comprised of individuals who follow events pages on social networking sites.FindingsThe findings of SEM revealed that the proposed model has better explanatory and predictive power. The path analysis showed that all the variables of the TPB are significantly and positively associated with the post-pandemic intention to participate in the T&H events. However, the PCOV is negatively associated with the post-pandemic intention.Research limitations/implicationsThe results of this study give an idea about the post-pandemic intention of Indian consumers to participate in T&H events. The results of this study revealed important practical implications for event management organizations, travel agencies that deal in events, the T&H industry, tourism planners and other stakeholders, as these findings may be used to develop effective marketing strategies.Originality/valueThere has been a lot of research on TPB in the context of coronavirus, but to the best of the authors' knowledge, there is a gap in the literature regarding the intention to participate in T&H events. Hence, this research fills that gap.

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“…Numerous scholars have carried out a large amount of research based on the TPB framework. For example, by integrating trust and TPB models, Hamid et al 21 explored the behavioral intention to order food and beverage items via e-commerce during a pandemic, such as the recent COVID-19 pandemic. Gansser and Reich 22 analyzed the in uences of the New Ecological Paradigm (NEP) and environmental concerns on pro-environmental behavioral intention in the context of the TPB.…”

Section: Theory Of Planned Behavior (Tpb)mentioning

confidence: 99%

Using the PLS-SEM model to study the factors that affect the willingness of college students to pay for carbon offsets based on a TPB and NAM approach

Xi²,

Zhang

et al. 2023

Preprint

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Human influence is very likely the main driver of global climate change according to IPCC AR6 report. Carbon offsets is a new ecological compensation mechanism created against the back-ground of global warming. As college students are an important group in society, the mecha-nism of their willingness to pay for carbon offsets (WTP) is worthy of study. In this study, an in-tegrated theoretical model TPB-NAM is constructed from the perspectives of personal subjective cognition based on the theory of planned behavior (TPB) and the normative activation model (NAM). It also adds two variables, carbon offset cognition (COC) and climate change hazard perception (CCHP). The partial least-squares structural equation model (PLS-SEM) was used to study the factors that affect the WTP of college students. The results show that COC, behavioral attitudes (BAs), subjective norms (SNs), perceived behavioral control (PBC), and personal norms (PNs) have significant positive impacts on college students' WTP. Among them, BAs have the greatest impact on WTP. PNs respectively plays an intermediary role in the four path of AC and SNs affecting BAs, as well as AC and SNs affect WTP. BAs also play a mediating effect in the influence of PNs affect WTP, which is the most obvious.

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Behavioral intention to order food and beverage items using e-commerce during COVID-19: an integration of theory of planned behavior (TPB) with trust

Cited by 45 publications

References 72 publications

Demystifying the effect of social media eWOM on revisit intention post-COVID-19: an extension of theory of planned behavior

Demystifying the effect of social media eWOM on revisit intention post-COVID-19: an extension of theory of planned behavior

Post-pandemic intention to participate in the tourism and hospitality (T&H) events: an integrated investigation through the lens of the theory of planned behavior and perception of Covid-19

Using the PLS-SEM model to study the factors that affect the willingness of college students to pay for carbon offsets based on a TPB and NAM approach

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