“…The term addiction also directs interest toward so-called rewards and the desirable nature of the behaviors, sometimes suggesting that the behaviors are repeatedly enacted because they, just like substances, provide desirable experiences that the individual repeatedly wants to achieve (Elam, 2015 ; Essig, 2012 ; Giugliano, 2006 ; Goodman, 2008 ; Grant, Potenza, Weinstein, & Gorelick, 2010 ; Karim & Chaudhri, 2012 ; Thomas, 2014). This view of excessive behaviors implies that the behaviors are experienced as rewarding and desirable, whereas in fact individuals who enact behaviors excessively might describe the behaviors as distasteful and enact them in order to confirm a negative and even degrading or shameful perception of themselves (Churucca et al, 2014 ; McKeague, 2014 ; Power, 2005 ; Punzi, Tidefors, & Fahlke, 2014 ). Shame has indeed been described as a core affect in suffering connected to negative self-perception, as well as a core affect in excessive behaviors and substance misuse (Nathanson, 1987 ; Wurmser, 1999 ).…”