2019
DOI: 10.1007/s11116-019-10011-z
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Behavioral modeling of on-demand mobility services: general framework and application to sustainable travel incentives

Abstract: This paper presents a systematic way of understanding and modelling traveler behavior in response to on-demand mobility services. We explicitly consider the sequential and yet interconnected decision-making stages specific to on-demand service usage. The framework includes a hybrid choice model for service subscription, and three logit mixture models with interconsumer heterogeneity for the service access, menu product choice and opt-out choice. Different models are connected by feeding logsums. The proposed m… Show more

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Cited by 40 publications
(29 citation statements)
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References 24 publications
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“…Millennials (16-34 years) were more likely to use smartphones for trip planning and perceived increase in travel outcomes compared to other age groups. Xie et al [18] proposed a modeling framework which was essential for accounting the impacts of real-time on-demand system's dynamics on traveler behaviors and capturing consumer heterogeneity, thus being greatly relevant for integrations in multimodal dynamic simulators.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Millennials (16-34 years) were more likely to use smartphones for trip planning and perceived increase in travel outcomes compared to other age groups. Xie et al [18] proposed a modeling framework which was essential for accounting the impacts of real-time on-demand system's dynamics on traveler behaviors and capturing consumer heterogeneity, thus being greatly relevant for integrations in multimodal dynamic simulators.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Furthermore, once ride-hailing is more common in our study area, we will reconduct an RP survey with a redesign of the scenarios. This approach would better reflect the actual experience of RH users, similar to the study done by (14). The new survey will also be distributed differently to cover the entire population more homogeneously.…”
Section: Resultsmentioning
confidence: 99%
“…The total body of this literature has been exclusively published from 2011 onwards, with more papers being issued every year. These studies cover many MaaS angles, including user experience [52][53][54], attitudes [55,56], integration with public transport [57][58][59], business models [60,61], travel behaviour [62,63], governance and policy [64,65], urban futures [66,67] and even Blockchain adaption [68].…”
Section: Mobility-as-a-servicementioning
confidence: 99%