Behavioral reasoning perspectives to brand love toward natural products: Moderating role of environmental concern and household size

Sreen, Naman; Dhir, Amandeep; Talwar, Shalini; Tan, Teck Ming; Alharbi, Fatimah Sayer

doi:10.1016/j.jretconser.2021.102549

Cited by 79 publications

(62 citation statements)

References 62 publications

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“…The constructs testing for reliability were achieved by calculating Cronbach's alpha. In accordance with the recent studies (Sreen et al , 2021; Tandon et al , 2021). The composite reliability (CR) values of the study measures were greater than 0.70.…”

Section: Discussionsupporting

confidence: 94%

Assessment of knowledge process capabilities toward project management maturity: an empirical study

Alghail¹,

Yao

Abbas

et al. 2021

JKM

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Purpose The reasons behind the project management failure of higher education institutions (HEIs) have been researched for the past few years. One of the reasons is the lack of tools to integrate their knowledge process capabilities (KPC) with their project management (PM) to measure maturity by assessing these capabilities. Various project management maturity (PMM) models exist. Yet, there is a limited number of empirical studies that support the four integrations of KPC and PMM. Therefore, this study aims to propose a new heretical model, namely, KPC-knowledge management (KM) and evaluates a research model that includes the four KPC as an antecedent to PMM. Design/methodology/approach The suggested research model is assessed by using partial least squares structural equation modeling. Furthermore, the study's hypotheses were examined based on a sample of 352 respondents from the project management departments in 10 public universities in Yemen. Findings Analysis revealed that the derived PMM status could be benchmarked with the project management maturity model. Also, the study found that integrating the KPC into PM enables the institutions to perform critical tasks and value chain activities and enhance the PM maturity level as well. In contrast, if one of the capabilities does not positively impact PMM, it affects the maturity level of the entire project. Research limitations/implications The findings are obtained concerning data collected from public universities and represent the Yemeni context, limiting the generalization on a different geographical area. Also, this proposed model can be evaluated in a practical way like conducting a focus group, a set of interviews with specialists, a case study or action research. The qualitative research will help academics to validate our proposal for future research purposes. Practical implications The proposed approach may be adapted to the characteristics of organizations involved in projects as external performers (project-based organizations) and not just the HEIs projects. This study provides managers and policymakers with insights into assessing PMM and improving their organizational effectiveness when deciding which KPCs to focus on in the future. Social implications This study contributes to the current PM awareness in Yemen and facilitates its success using the knowledge processes capabilities in Yemen's HEIs. It encourages organizations to take this opportunity to revive the projects and achieve a maximum level of maturity. Originality/value This study provides new insights into two domains through the link between knowledge management and PM. To the best of the authors' knowledge, this paper is among the first to empirically study the impact of the four KPC toward PMM. It enriches the theoretical perspective of PM. Also, it contributes to the literature on the success factor of KPC, which can be considered to improve organizational performance.

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Section: Discussionsupporting

confidence: 94%

Assessment of knowledge process capabilities toward project management maturity: an empirical study

Alghail¹,

Yao

Abbas

et al. 2021

JKM

View full text Add to dashboard Cite

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“…Further, with the pandemic outbreak period, the Filipino consumers are consistent in concerning the way they see the importance of pro-environmental matters. This finding is supported by various studies which indicate that consumers tend to act pro-environmentally because of green concern ( Sreen et al, 2021 ; Tandon et al, 2020 ; Chen and Tung, 2014 ), and green concern substantially influences behavior intention ( Saari et al, 2021 ; Hamzah and Tanwir, 2021 ; Kushwah et al, 2019 ; Taufique and Vaithianathan, 2018 ).…”

Section: Discussionsupporting

confidence: 68%

Choosing a package carrier during COVID-19 pandemic: An integration of pro-environmental planned behavior (PEPB) theory and service quality (SERVQUAL)

German

Redi

Prasetyo

et al. 2022

Journal of Cleaner Production

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“…An increased informational standard motivates them to pay attention to health and their surroundings. These are directly associated with the consumption of organic products [56]. Our study also follows on from a proposed investigation [57] regarding the influence of the degree of consumer knowledge on food choices.…”

Section: Literature Reviewmentioning

confidence: 84%

The Consumption of Organic, Traditional, and/or European Eco-Label Products: Elements of Local Production and Sustainability

et al. 2021

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When we talk about products with a low impact on the environment, e.g., organic, traditional, or having the European ecological label, their sales are a central element of the economy. Many variables and local cultural values influence consumer behavior, including education and life requirements. Sustainable development involves education on consumption habits and low-environmental-impact production. This article aims to identify the role of education and remuneration in the consumption of sustainable products. Different working hypotheses are formulated. The first hypothesis of our study tests the existence of a direct correlation between the consumer’s level of education and their opinion on consuming low-environmental-impact products, influencing the ability to make appropriate decisions. The second one refers to the level of income and consumption behavior. The research method is a statistical one, based on a quantitative analysis and using a questionnaire as a tool. For 60% of the high-level graduate respondents, a product’s source is significant in their choices. Over 70% of the responders who earn above the median income believe it is essential to consume organic products. The results obtained confirm our initial assumptions. Our findings underline the current knowledge regarding consumption of sustainable products, their characteristics, and consumers’ interest in them.

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Behavioral reasoning perspectives to brand love toward natural products: Moderating role of environmental concern and household size

Cited by 79 publications

References 62 publications

Assessment of knowledge process capabilities toward project management maturity: an empirical study

Assessment of knowledge process capabilities toward project management maturity: an empirical study

Choosing a package carrier during COVID-19 pandemic: An integration of pro-environmental planned behavior (PEPB) theory and service quality (SERVQUAL)

The Consumption of Organic, Traditional, and/or European Eco-Label Products: Elements of Local Production and Sustainability

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