Salinization, as one of the foremost abiotic stresses, is an intensifying problem in many agroecosystems. Climatic changes, along with altering land use and also salinity of irrigation water all lead to enhanced soil salinity in agricultural lands. Changes in plant characteristics, as a result of raising soil salinity, may impose bottom‐up impact on plant‐feeding insects. We assessed the bottom‐up impact of salinity stress on demographic traits of the western flower thrips (WFT), Frankliniella occidentalis (Pergande) (Thysanoptera: Thripidae), on cherry tomato, Solanum lycopersicum L. var. cerasiforme (Solanaceae) plants under greenhouse conditions (27 ± 2 °C, 65 ± 5% r.h., and L16:D8 photoperiod). Our results indicated that salinity stress interfered with the immature development period, adult longevity, and sex ratio of WFT. Salinity stress biased the sex ratio in favor of males. Significant concentration‐dependent differences were observed in the intrinsic (r) and finite (λ) increase rates and the net reproduction rate (R0) of WFT at different salinity levels. Salinity adversely influenced WFT development; nonetheless, population projection forecasted an ascending WFT population growth under moderate salinity stress of 100 mM (2.8 dS m−1 of NaCl), whereas severe salinity stress of 150 mM (4.7 dS m−1 of NaCl) resulted in remarkable fitness costs in WFT. This study demonstrates that WFT has the potential to become problematic in regions with moderate salinity. Therefore, it might exacerbate the detrimental impact of salinity on tomato production. The current survey provides information on the abundance of WFT on saline‐stressed tomato plants, thereby contributing to developing environmentally friendly measures to manage this notorious species in ecosystems under salinity stress.