“…Fifth, the specific example used in this paper also brings insights into the body of system dynamics modeling literature that deals with dynamic diffusion models. Such models include a wide range of market diffusion (Barabba et al ., 2002; Ghaffarzadegan et al ., 2023), norm diffusion (Ulli‐Beer et al ., 2010), organizational change (Wunderlich et al ., 2014) and epidemic models (Darabi and Hosseinichimeh, 2020; Rahmandad, 2022; Rahmandad and Sterman, 2022). It also provides a case of path dependence behavior, a problem commonly studied in dynamic models (Sterman, 2000).…”