Behavioural Biases Influencing Technology Adoption by South African Bank Customers
Abstract:Artificial intelligence technology has the potential to accelerate the financial industry's transformation by offering tailor-made products and services and improving customer experience. This transformation could give banks in South Africa a competitive advantage in the market and globally. This paper aimed to identify the behavioral biases that influence customers' readiness and adoption of innovative technology within their bank. Under a positivist paradigm, nonprobability convenience and snowball sampling … Show more
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