Behavioural design: A process for integrating behaviour change and design

Abstract

Highlights> A case study surveying 20 behavioural design projects is reported. > Significant patterns in process progression are found in the surveyed projects. > A new design process is proposed that integrates behaviour change and design. > Key learnings for behaviour change through design are identified. AbstractNudge, persuasion, and the influencing of human behaviour through design are increasingly important topics in design research and in the wider public consciousness. However, current theoretical approaches to behaviour change have yet to be operationalized this in design process support. Specifically, there are few empirically grounded processes supporting designers in realising behaviour change projects. In response to this, 20 design projects from a case company are analysed in order to distil a core process for behavioural design. Results show a number of process stages and activities associated with project success, pointing to a new perspective on the traditional design process, and allowing designers to integrate key insights from behaviour change theory. Using this foundation we propose the Behavioural Design process.

The Behavioural Design Solution Space: Examining the Distribution of Ideas Generated by Expert Behavioural Designers

“…Fogg, 2009b;Tromp and Hekkert, 2014) as well as the need for validated behavioural design methods to increase the success of applying behavioural design in design practice (e.g. Wendel, 2013;Cash et al, 2017a). However, no existing framework explicitly defines the potential solution space.…”

“…Given this constraint, Miltenberger's (2003) ABCmodel describes behaviour in three steps: "antecedent" (prior to behaviour), "behaviour", and "consequence" (post to behaviour). This forms a fundamental model of behaviour that can be leverage by designers (Cash et al, 2017a). However, existing theory does not support the differentiation of timing i.e.…”

“…Wendel, 2013, or interventions (e.g. Cash et al, 2017a); from which the latter is used throughout this article. The purpose of designing interventions is to break undesired patterns of human behaviour (Wendel, 2013) and/or facilitate desired behaviour (Norman, 1988;Sunstein and Thaler, 2008;Tromp et al, 2011).…”

“…Behavioural design is an approach that aims to deliver interventions that replace undesired behaviour with desired behaviour (Cash et al, 2017a). As such, behavioural design focuses on achieving a desired behavioural effect by carefully designing the 'user-intervention'-interaction.…”

Establishing Design Strategies and an Assessment Tool of Home Appliances to Promote Sustainable Behavior for the New Poor

“…Its purpose is to use design strategies to reduce the impact on the environment by influencing users to practice sustainable behaviors during the product use phase [30,31]. However, sustainable design has faced many challenges, such as in the case of technically-optimized products which are often expected to change user behavior, but are not used enough to result in permanent behavior change [54]. Human behavior is difficult to predict and can be affected by many factors [33].…”