Behavioural economics, consumer behaviour and consumer policy: state of the art

Reisch, Lucia A.; Zhao, Min

doi:10.1017/bpp.2017.1

Cited by 84 publications

(52 citation statements)

References 81 publications

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“…The research in psychology, behavioural economics and consumer behaviour has shown that consumers usually display “bounded rationality” in decision making, which means that they are constrained by limited knowledge, resources and time, and are not always able to acquire and process all the necessary information to trade‐off the various available alternatives (Kahneman, 2003; Reisch & Thøgersen, 2017; Simon, 1955). As a result, consumers may not act to the best of their interests (Reisch & Zhao, 2017). The literature in the field of bounded rationality is extensive, and it covers a wide variety of domains and issues, including energy consumption and efficiency (Blasch, Boogen, Filippini, & Kumar, 2017; DellaVigna, 2009; Palmer & Walls, 2015).…”

Section: Theoretical Framework and Hypothesesmentioning

confidence: 99%

Electricity awareness and consumer demand for information

Trotta

2020

Int J Consumer Studies

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With the envisioned growth in the residential electricity demand and increased share of intermittent renewables in the supply mix, consumers will need to be better informed about their electricity consumption and to play an active role in managing their electricity use. However, consumer inattention and lack of information are ubiquitous, especially in household energy‐related settings. Thus, using a novel survey and actual monthly electricity consumption data, this study set out to measure the level of awareness about electricity bills, prices and costs among some Finnish households—as captured by the answers to six questions—and to investigate whether higher levels of “electricity awareness” are associated with electricity savings. In addition, this study analyses the willingness to receive extra information about energy consumption and savings and how it differs between “electricity aware” and “electricity unaware” respondents. The results indicate low levels of “electricity awareness” among the respondents of the survey. Compared to the respondents with little knowledge about electricity bills, prices and costs, the respondents with higher levels of “electricity awareness” tend to consume less electricity. Higher levels of awareness about electricity use and consumption might “materialize” inconspicuous consumption patterns, as opposed to more general facts about the largely invisible environmental consequences of everyday practices. More than two‐thirds of the total number of respondents would like to receive additional information about energy consumption and how to save energy. However, there exists a significant portion of “electricity unaware” respondents who are not only unwilling to receive such information, but are also unaware of their own knowledge deficits. To maximize the impact of any information strategy, decision makers should attempt to engage with this type of consumer; by becoming more aware of their knowledge deficits, people might become more receptive to information that can benefit them.

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Section: Theoretical Framework and Hypothesesmentioning

confidence: 99%

Electricity awareness and consumer demand for information

Trotta

2020

Int J Consumer Studies

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“…On one hand, these differences indicate deeper conflicts, as different groups within the field compete for both material resources and the power to establish a legitimate definition of consumer research. International debates on "evidence-based consumer policy" are notably dominated by behavioral scholars (Hagen et al, 2013;Reisch & Sandrin, 2015;Reisch & Zhao, 2017), and "behavioral insight teams" have influenced the consumer policy of the European Commission with increasing frequency. However, consumer policy can draw on a wide array of scientific approaches and methods and, consequently, should not be restricted to a single scientific perspective (see also Nessel et al, 2018).…”

Section: Discussionmentioning

confidence: 99%

Researching Consumer Research. An Analysis of Consumer Researchers in Austria with Some Implications for the Scientific Field and Consumer Policy

Nessel

2019

European Review of Applied Sociology

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Since over a decade, there are ongoing debates about the relationships between the scientific field of consumer research and the political field of consumer policy. To date, there exist theoretical overviews of the international state of the art in consumer research and its historical developments regarding topics, and theoretical and methodological advancements. There also exist few empirical studies which approached this field through content analysis of scientific articles, case studies or literature reviews. Nonetheless, prior research has yet neglected consumer researchers themselves and, above all, their stances toward consumer policy. To fill this gap, this article seeks to enhance knowledge about consumer researchers by presenting empirical results of a survey among Austrian consumer researchers. In contrast with previous research, this article relates its empirical findings to better understand how consumer research can become a more integrated and institutionalized research area, in Austria and elsewhere. As the results indicate, there are some commonalities in Austrian consumer research which may serve as a fertile ground for a closer integration of the field and which could enhance cooperation between the scientific and the political field. Yet, as this article shows, there also exist some obstacles, which may hinder such efforts. It concludes with some propositions for consumer research as a scientific field and discusses obstacles and prospects of a future collaboration between this scientific field and consumer policy. In doing so, this article seeks to contribute to the debate about a so-called “evidence-based” consumer policy suggesting that consumer policy can draw on a wide array of scientific perspectives and should not restrict itself to behavioural insights alone, a current trend in some European countries and in the European Commission. As will be shown, the Austrian case is furthermore informative to better understand internal and external (political) efforts to foster cooperation within consumer research and the relationship between consumer research and consumer policy.

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“…Innovation adoption behavior is influenced by several characteristics (Rogers, 2015) and these characteristics related with marketing theory (Reisch & Zhao, 2017). So, it can be reference for website service (Kumar & Sachan, 2017).…”

Section: Relation Behavior Satisfaction and Innovationmentioning

confidence: 99%

How Could Website, Motivation, Internet Literacy, and Satisfaction Influence Student’s Education Behavior

Sriwardiningsih¹

2020

Proceedings of the 3rd International Conference on Learning Innovation and Quality Education (ICLIQE 2019)

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Purpose-This study are expected to provide benefits of using website for student's education behavior, while other variable could be present for this purpose. There was some hypothesis that interactive website, motivation, internet literacy and satisfaction affected student's education behavior. Methodology-This quantitative research used survey through 317 students from six colleges. Some hypotheses were analyzed using model path analysis of Structure Equation and Warp PLS 6.0 was used as a tool analysis. Findings-The result of four hypotheses were proved significant to predict the Rogers theory of diffusion of innovations related to marketing theory. The Literacy Internet, Motivation, Website and Satisfaction influence positive significantly the student's education behavior. Unfortunately, one hypothesis was not supported to predict the Rogers theory, which the internet literacy could not be moderating variable for website to motivation. Novelty-Finding the literacy internet as independent variable with the five dimensions which is knowledge information source and skill. Research limitation/implication-This research did not use standard website through all sample survey. Effect size of result from this research did not dig more deeper because comment sense of research only focuses of validity of significantly.

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Behavioural economics, consumer behaviour and consumer policy: state of the art

Cited by 84 publications

References 81 publications

Electricity awareness and consumer demand for information

Electricity awareness and consumer demand for information

Researching Consumer Research. An Analysis of Consumer Researchers in Austria with Some Implications for the Scientific Field and Consumer Policy

How Could Website, Motivation, Internet Literacy, and Satisfaction Influence Student’s Education Behavior

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