Behavioural Impacts of Mobile Tour Guides

Kramer, Ronny; Modsching, Marko; Hagen, Klaus ten; Gretzel, Ulrike

doi:10.1007/978-3-211-69566-1_11

Cited by 54 publications

(22 citation statements)

References 7 publications

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“…Notably, such human-computer interactions are not confined to the retail sector but are spreading increasingly to the tourism business. For example, tourists now often gather and access information to support their destination decision-making processes using simple-to-use but effective apps installed on their smartphones ( Kramer et al, 2007 ). Furthermore, previous studies have shown that these days, smartphones and travel apps play a key role in enhancing tourists' travel experience ( Dickinson et al, 2014 ).…”

Section: Introductionmentioning

confidence: 99%

Effects of mobile augmented reality apps on impulse buying behavior: An investigation in the tourism field

Shih

2020

Heliyon

136

132

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Many of today's online services are designed specifically to encourage impulse buying. Moreover, many studies have shown that with the assistance of Mobile Augmented Reality, retailers have the potential to significantly improve their sales. However, the effects of Mobile AR on consumer impulse buying behavior have yet to be examined, particularly in the tourism field. Consequently, the present study integrates the Technology Acceptance Model (TAM), Stimulus-Organism-Response (SOR) framework, and flow theory to examine the effects of Mobile AR apps on tourist impulse buyingbehavior. The research model is implemented using an online questionnaire, with the results analyzed by Partial-Least-Squares Structural Equation Modeling (PLS-SEM) approach. The results obtained from 479 valid samples show that the characteristics of Mobile AR apps play an important role in governing tourist behavior in making unplanned purchases. In particular, as the utility, ease-of-use, and interactivity of the apps increase, the perceived enjoyment and satisfaction of the user also increase and give rise to a stronger impulse buying behavior. The results also reveal a mediating effect of the flow experience on the relationship between the perceived ease of use of the Mobile AR app and the user satisfaction in using the app. Overall, the findings presented in this study provide a useful source of reference for Mobile AR app developers, retailers, and tourism marketers in better understanding users' preferences for Mobile AR apps and strengthening their impulse buying behavior in the tourism context as a result.

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Section: Introductionmentioning

confidence: 99%

Effects of mobile augmented reality apps on impulse buying behavior: An investigation in the tourism field

Shih

2020

Heliyon

136

132

View full text Add to dashboard Cite

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“…The expanded functionality and increasing access to wireless Internet has increased the number of smartphone users across the world (Derks, van Mierlo, and Schmitz 2014). Therefore, increased attention has been paid to examine how smartphones and mobile devices have impacted tourist behavior and experiences (Kounavis, Kasimati, and Zamani 2012; Kramer et al 2007; Wang, Park, and Fesenmaier 2012). These studies indicate that smartphones can potentially facilitate information search, on-site decision making, and the sharing of experiences on vacations (e.g., posting a photo on Facebook), as well as provide mobile push-and-pull services (i.e., recommendations) and transform tourist experiences via mobile augmented reality (Fuchs, Höpken, and Rasinger 2012; Kounavis, Kasimati, and Zamani 2012; Wang, Xiang, and Fesenmaier 2016; Wang, Park, and Fesenmaier 2012).…”

Section: Introductionmentioning

confidence: 99%

Antecedents and Consequences of Work-Related Smartphone Use on Vacation: An Exploratory Study of Taiwanese Tourists

Chen

Huang

Gao

et al. 2017

Journal of Travel Research

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Given the proliferation of smartphone use, more and more people feel obligated to stay connected to work during evening hours, weekends, or vacations. Therefore, building on work–family border theory (Clark 2000), which suggests the blending of work and nonwork domains can result in work–family interference, this study investigated the potential problems of work-related smartphone use on vacation. Derived from a sample of 500 Taiwanese smartphone users, results revealed that nearly 40% of respondents used their smartphones for work during their most recent vacation, while a majority reported negative impacts as a result of using smartphones for work purposes on vacation. Several factors influencing whether people would choose to use smartphones for work during vacation were also identified. These findings provide important theoretical and practical implications.

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“…), effect of smartphone apps on traveler experiences (Kramer, Modsching, Hagen, & Gretzel, 2007), and the smartphone as an indispensable item for travelers (Langelund, 2007). Even though scholars have recognized the potential influence of smartphones in the tourism, hospitality, and leisure industries, little research has attempted to interpret travelers' attitudes and 60 adoption of smartphones outside western contexts or use theoretically based models to sustain claims about the inevitability of smartphone usage during leisure-based travel.…”

Section: Introductionmentioning

confidence: 99%

Smartphone Adoption amongst Chinese Youth during Leisure-based Tourism: Challenges and Opportunities

Regan¹,

He²

2015

Journal of China Tourism Research

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With the spread of Information communications technology (ICT) in China, the tourism industry has come to recognize the importance of examining the factors that influence adoption of smartphones during leisure-based tourism among Chinese 10 youth, a vital segment in what the world's greatest domestic, inbound, and outbound tourism market will be by 2020. Using data collected from undergraduate students at a university in China, this study, based on the technology acceptance model (TAM) and theory of reasoned action (TRA), found that an extended model can predict travelers' intentions. A detailed profile of Chinese youth and their smartphone usage is provided,

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Behavioural Impacts of Mobile Tour Guides

Cited by 54 publications

References 7 publications

Effects of mobile augmented reality apps on impulse buying behavior: An investigation in the tourism field

Effects of mobile augmented reality apps on impulse buying behavior: An investigation in the tourism field

Antecedents and Consequences of Work-Related Smartphone Use on Vacation: An Exploratory Study of Taiwanese Tourists

Smartphone Adoption amongst Chinese Youth during Leisure-based Tourism: Challenges and Opportunities

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