Being real about teaching virtual: comparing academic and industry views on 3D/Virtual technology adoption

Hodges, Nancy; Watchravesringkan, Kittichai; Yan, Ruoh-Nan Terry; Chang, Julie

doi:10.1080/17543266.2024.2315074

Cited by 1 publication

(1 citation statement)

References 26 publications

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“…Getting the right product to the right customer has long been the goal of marketing and achieved through the process of product development. 7,8 Given the lack of research about copying as related to the product development process within the fashion industry combined with changes in the technology to create copies, 9,10 more information needs to be known about the copying practices in the fashion industry. Thus, the first purpose of this study is to examine the techniques and use of copying in the fashion product development process for apparel manufacturers.…”

Section: Introductionmentioning

confidence: 99%

Copying and its place in product development: definitions and practices by fashion industry personnel

Kincade,

Dull,

Quesenberry

2024

JTEFT

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Having apparel similar to what others are wearing is a basic desire in the fashion world and results in copying. Copying is both easier with technology and more prevalent with the attraction of brands and logos; however, research in the fashion literature is limited in the exploration of copying. To address this gap, this study investigated the definition of copying, the integration of copying technologies into product development, and training within the industry relative to copying and counterfeiting. Ten product development personnel working in the fashion industry were interviewed using an online, structured survey technique. Findings indicate that copying is inherent in the product development process for fashion goods with important implications for education and training about copying and counterfeiting.

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Section: Introductionmentioning

confidence: 99%