Belief in a Loving Versus Punitive God and Behavior

Shepperd, James A.; Pogge, Gabrielle; Lipsey, Nikolette P.; Miller, Wendi A.; Webster, Gregory D.

doi:10.1111/jora.12437

Cited by 11 publications

(6 citation statements)

References 34 publications

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“…Autonomously held values are likely to be more strongly related to identity and behavior (Knafo & Assor, ). More recently, Shepperd et al () found that belief in a punitive God—whom they likened to an authoritarian parent—was associated with more aggressive and less helpful behavior among adolescents. Measuring pro‐social behavior is not equivalent to measuring values, however (Bardi & Schwartz, ).…”

Section: Parenting Stylesmentioning

confidence: 99%

Perceived Parenting Styles and Values Development: A Longitudinal Study of Adolescents and Emerging Adults

Williams

Ciarrochi

2019

J of Research on Adolesc

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This study explored parenting styles and values internalization. Perceived parenting styles were measured in Grade 7 (n = 749) and Grade 12 (n = 468), and values were measured in Grade 12 (n = 271) and one year postschool (n = 291). We measured three aspects of valuing: priority (extrinsic, intrinsic importance); regulation (controlled, autonomous); and successful enactment of values (success). Mothers' authoritative parenting in Grade 7 predicted increased importance and autonomous regulation of values one year postschool. Fathers' authoritative parenting in Grade 7 predicted decreased importance of extrinsic values. Fathers' permissive parenting in Grade 7 predicted decreased importance of intrinsic values. Authoritarian parenting in Grade 12 predicted more controlled values regulation postschool, particularly for extrinsic values. Parenting in early and late adolescence predicts values internalization in emerging adulthood.Requests for reprints should be sent to

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Section: Parenting Stylesmentioning

confidence: 99%

Perceived Parenting Styles and Values Development: A Longitudinal Study of Adolescents and Emerging Adults

Williams

Ciarrochi

2019

J of Research on Adolesc

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“…Research finds that individuals who believe in a benevolent God (i.e. loving and kind) are more helpful and forgiving (Shepperd et al , 2019) and are less likely to act aggressively (Johnson et al , 2013) than individuals that believe in a punitive God (i.e. vindictive and angry).…”

Section: Conceptual Developmentmentioning

confidence: 99%

Angelic brand name priming: saintly branded food influences brand healthfulness perceptions

Ilicic

Brennan

2023

EJM

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Purpose Consumers often use various cues such as health stars and nutrition claims on product packaging to draw inferences regarding healthfulness. However, much less is known regarding the role of brand names in consumer decisions around healthfulness. The purpose of this study is to introduce angelic branding as a brand naming strategy that may act as a supernatural agent benevolence (i.e. loving, kind and merciful) prime that leads consumers to perceive that the brand’s products are healthful. Design/methodology/approach Study 1 examines the effect of angelic brand names on brand healthfulness perceptions. Study 2 investigates the mediating role of brand virtuousness perceptions on the relationship between angelic branding and brand healthfulness perceptions and the downstream consequences on purchase intention. Study 3 explores the moderating role of authoritarian supernatural agent belief (i.e. angry, vindictive and punishing) on the relationship between angelic branding and brand virtuousness perceptions, and subsequent brand healthfulness perceptions and purchase intention. Findings The results of this study demonstrate that angelic branding results in healthfulness perceptions for a healthy product (i.e. vitamins; Study 1a), an unhealthy product (i.e. cookies; Study 1b; eliminating perceptual fluency as a potential alternative explanation for the phenomenon) and across different product categories (i.e. surface spray; Study 1c). The results from Study 2 find that angelic brand names prime brand healthfulness perceptions because of the activation of brand virtuousness perceptions (not brand quality perceptions; eliminating a general halo effect as a potential alternative explanation for the phenomenon). The results of Study 3 show that strong belief in authoritarian supernatural agents attenuates the angelic brand name–brand healthfulness priming effect. Research limitations/implications This research is limited, as it only considers angelic brand naming and not any other benevolence cues in brand logos, such as halos and angel wings. This research is also limited in that it only considers healthfulness perceptions drawn from English angelic brand name cues and from participants within the USA and the UK. Practical implications This study has important implications for brand managers in the development of new brand names. Angelic brand naming is suggested as a strategy for brand managers to prime perceptions of brand virtuousness and brand healthfulness and to influence consumer behavior. However, brand managers are cautioned against the use of this brand naming strategy if it is intended to mislead or deceive consumers, resulting in detrimental effects on their health. Originality/value This research makes a unique and novel contribution to the literature in brand names on consumer decision-making. Angelic branding is introduced as a brand naming strategy that can act as a supernatural agent religious prime to influence perceptions of brand virtuousness, brand healthfulness and consumer behavioral intentions (i.e. purchase intention).

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“…Experimental studies that prime a punitive God provide no clear evidence that a belief in an omniscient being that punishes wrongdoers corresponds with less risk behavior (for a review, see Shepperd et al, 2019). Moreover, longitudinal research reveals that belief in a punitive God corresponds with reports of more aggression six and 12 months later (Shepperd et al, 2019). In contrast, this same research reveals strong support that belief in a loving God corresponds with less risk behavior.…”

Section: Religions Promote a Watching Judging Omniscient Entitymentioning

confidence: 99%

How Does Religion Deter Adolescent Risk Behavior?

Shepperd

Forsyth

2023

Curr Dir Psychol Sci

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We present a theoretical model that describes four explanations (mechanisms) why religious adolescents display less risk behavior than nonreligious adolescents. Specifically, religions affect the extent to which adolescents (a) have opportunities to engage in risk behavior, (b) find risk behavior appealing, (c) view risk behavior as morally acceptable, and (d) exert self-control over their impulses. These mechanisms are not unique to religions. However, our model identifies three features of religion that can nurture them. First, religions offer a worldview that can affect whether adolescents regard risk behavior as appealing and morally acceptable and can influence self-control. Second, central to most religions is a God that monitors and judges behavior, which can influence self-control and beliefs about what is appealing and morally acceptable. Third, religions provide a community of people who can limit opportunity to engage in risk behavior, influence the appeal and moral acceptability of risk behavior, and can foster self-control by providing support.

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Belief in a Loving Versus Punitive God and Behavior

Cited by 11 publications

References 34 publications

Perceived Parenting Styles and Values Development: A Longitudinal Study of Adolescents and Emerging Adults

Perceived Parenting Styles and Values Development: A Longitudinal Study of Adolescents and Emerging Adults

Angelic brand name priming: saintly branded food influences brand healthfulness perceptions

How Does Religion Deter Adolescent Risk Behavior?

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