Digitalization has changed the way we live and do business. Effective personnel management is impossible without taking into account the peculiarities caused by these changes. Having influenced the beliefs, values and meanings of the new generation, digitalization has set new challenges for the human resources management function. According to recent research on organizational development, there is a significant difference in effective methods of human resource management with an emphasis on characteristics of generations. According to the research of V.I. Pishchik, the meanings and values of generations are different, and, consequently, the methods of management must be adapted to these differences. In research to identify differences in beliefs of generations, we rely on the classification of N. Howe and W. Strauss, on a large study we conducted in 2022 to identify the beliefs of different generations about work, on the proven G. Triandis questionnaire, adapted by L. G .Pochebut. In this paper, beliefs are explored through values: benefit, socialization, hedonism, realization, altruism, reliability. This article presents the results of testing a new questionnaire developed using the semantic differential method. Factor and semantic analysis were used to interpret the results, indepth interviews were used for validation, and analogies were made with G. Triandis's questionnaire.