Benchmarking in the process of creating a culture of innovation in hotel companies

Abstract

: The literature very rarely touches upon the issue related to the influence of benchmarking in shaping a culture of innovation in companies. Culture is understood as the tendency to pro-innovative activities and promoting favourable entrepreneurial and creative attitudes. The effect of building a culture of innovation includes the constant sharing of knowledge and the ability to see and then use the company's market opportunities. Therefore, this article attempts to identify those activities and behaviours which would be a testimony of a broad culture of innovation and, at the same time, the result of the application of benchmarking in the hotels researched.

An empirical examination of the relationship between benchmarking, innovation culture and organisational performance using structural equation modelling

“…H2 was also supported, and the finding revealed that benchmarking had a positive and significant relationship with the innovation culture. This finding is consistent with past studies (Gierczak-Korzeniowska and Gołembski, 2017;Hodgson et al, 2007). Benchmarking has a role in encouraging innovation (Norek, 2012;Radnor and Robinson, 2000;Tellis et al, 2009) and promoting a learning culture across the organisation (Al-Majali, 2017;Moraru and grecu, 2015;Mungai, 2016), resulting to improve performance and competitive advantage (Alosani et al, 2016;Attiany, 2014;Moraru and grecu, 2015).…”

“…It plays a major role in identifying the best practices, structures and procedures with respect to innovation (Radnor and Robinson, 2000). Knowledge collected and developed within the organisation and gained from the market facilitates the creation and implementation of innovation and hence the development of an innovation culture (Gierczak-Korzeniowska and Gołembski, 2017 Similarly, H3 was supported. The study demonstrated that innovation culture had a positive and significant impact on organisational performance.…”

“…Benchmarking is a management strategy that includes quality and innovation techniques (Clemente and Balmaseda, 2010;Del Giorgio Solfa, 2012). Moreover, it plays a role in enhancing and facilitating the creation and implementation of innovation (Gierczak-Korzeniowska and Gołembski, 2017;Radnor and Robinson, 2000), thereby resulting in the development of innovation culture (Gierczak-Korzeniowska and Gołembski, 2017). In such a culture, learning can be enhanced to drive organisational performance.…”

Different sources of market information and product innovativeness

“…Innovation is important because of its potential effect on company performance (Geldes, Felzensztein, & Palacios-Fenech, 2017;Gierczak-Korzeniowska & Gołembski, 2017). Firms try to achieve a competitive advantage as well as company growth by introducing innovative products and processes (Brem, Maier, & Wimschneider, 2016).…”