“…Given that stigma‐normal categories and the meanings and experiences connected to these categories occur within and are shaped by changing historical and cultural contexts (Dovidio et al ; Hacking ; Hannem and Bruckert, ; Kusow ; Lopes ; Oyserman and Swim, ; Reissman, ), the ongoing public discussion over the decline of the humanities colors the context within which today's humanities majors encounter, resist, and eventually embrace stigma. Many prominent humanists take as a given that traditional fields in the humanities are under attack, in a state of crisis or, less apocalyptically, in decline: In a New York Times op‐ed, Gutting () noted that “‘crisis’ and ‘decline’ are the words of the day in discussions of the humanities.” The American Academy of Arts and Sciences () has described the humanities as “endangered.” Wolin (:9) has even posited that we may be “justified in posing the question: does the contemporary crisis of the humanities portend a situation where we are at risk, quite literally, of losing our souls?” The rhetoric of crisis has, in turn, invited dramatic defenses of the humanities and attendant rhetorical opportunities to enumerate the special contributions of humanist inquiry to both higher education and society, and the ability of humanism to invest life with meaning and “soul” (Franke ; Harpham ; Sitze, Sarat and Wolfson ). The humanities majors we interviewed who were troubled by stigma reproduced this rhetoric; claiming disregard for grades, they tended to report reveling in the humanities' presumed unique access to the liberal arts' romantic notion of self‐liberation, and spoke of their peers in STEM fields as grade‐oriented, market‐driven educational consumers.…”