As an important x-ray source, enhancement of x-ray emissions from laser-produced plasmas is imperative for various applications. High-Z Au-Gd mixture targets are proposed to enhance the laser to x-ray conversion efficiency compared to pure Au target. In the experiments, a 1 ns frequency-tripled (351 nm wavelength) laser light was used to obtain an intensity of 3×1014 W/cm2 on the targets. The x-ray spectra, total absolute x-ray emissions of all space, M-band fraction and backscattering from pure Au and Au-Gd mixture have been measured, respectively. It is shown that the absolute laser to x-ray conversion efficiency for the Au-Gd mixture containing 60% gold by atom is 47.7%, which has a 15% enhancement compared with that of the pure Au target. The experimental results are consistent with the radiation hydrodynamic simulations.