Beneficiaries or Charity: The Influence of the Source of Acknowledgments

Feng, Wenting; Xu, Yingqing; Wang, Tao

doi:10.3389/fpsyg.2021.602410

Cited by 2 publications

(1 citation statement)

References 69 publications

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“…Prior research reveals that acknowledgments can encourage prosocial behaviors in donors (Kotler and Lee, 2005 ; Grace and Griffin, 2006 ). However, this positive effect is affected by several moderating variables, such as the occasions (Kotler and Lee, 2005 ), the source of acknowledgment (Wenting et al, 2021 ), external or private rewards (McCullough et al, 2001 ), and events or individual characteristics (Winterich et al, 2013b ). Does the acknowledgment type (self-focused or other-focused) influence subsequent donation desires?…”

Section: Introductionmentioning

confidence: 99%

Self-focused or other-focused: The influence of acknowledgment type on subsequent donation desires

Feng

Xianyun²,

Zhang³

2022

Front. Psychol.

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This study employs morality preference theory to explore how acknowledgment type (self- vs. other-focused) influences donors' subsequent donation desires. The current research consists of 3 studies. Study 1 finds that an other-focused acknowledgment letter elicits higher subsequent donation desires than a self-focused letter. Study 2 testifies to the mediating role of morality preference between the relationship of acknowledgment type and subsequent donation desires. Study 3 manipulates the moral value on “what is the morally right thing of donation” and developed a new scale to measure morality preference. Study 4 excludes the influence of language structure and tests the main effect in a real donation behavior context.

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Section: Introductionmentioning

confidence: 99%

Self-focused or other-focused: The influence of acknowledgment type on subsequent donation desires

Feng

Xianyun²,

Zhang³

2022

Front. Psychol.

Self Cite

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When will people with low moral identity importance support a charitable cause?

Trump,

Newman

2024

JCM

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Purpose This research aims to identify how resistant individuals can be persuaded to support a charitable cause. Prosocial acts, like supporting a charitable cause, are an important part of human behavior and yet it is not fully understood how to encourage particularly resistant individuals, like those with low moral identity importance (MII), to support a worthy cause. Design/methodology/approach Two between-participants experiments examined how those with low MII’s willingness to support a fundraiser is affected by the relative impact they perceive their contribution to have. Findings Those with low MII are persuaded to support a fundraiser when they believe their contribution will have an impact. Study 1 finds that inducing those with low MII with a high (vs low) self-focus increases their perceptions of their donation’s efficacy, which increases their likelihood of spreading the word about the fundraiser. Study 2 then demonstrates that those with low MII are more likely to spread the word about the fundraiser and to donate when others are donating a low (vs high) amount, and this is mediated by their perceptions of relatively high (vs low) donation efficacy. Originality/value Prior research has primarily focused on those with high MII. This research contributes to the literature by focusing on donation impact as a strategy to persuade particularly resistant individuals (i.e. those with low MII) to engage in charitable behaviors.

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Beneficiaries or Charity: The Influence of the Source of Acknowledgments

Cited by 2 publications

References 69 publications

Self-focused or other-focused: The influence of acknowledgment type on subsequent donation desires

Self-focused or other-focused: The influence of acknowledgment type on subsequent donation desires

When will people with low moral identity importance support a charitable cause?

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