“…Strategic alliances are ongoing cooperative relationships and represent an important organizational form for governing transactions (Reuer, Zollo, and Singh, 2002;Zaheer and Bell, 2005). Strategic alliances have the potential to create economic value (Gulati and Singh, 1998;McEvily and Zaheer, 1999) and, on average, empirical evidence corroborates this view (Chan et al, 1997;Sarkar, Echambadi, and Harrison, 2001).…”