This research aims to describe the embodiment of politeness commenting followers of Jokowi's Instagram account. The research data is the followers' comments on Jokowi's Instagram account that has politeness value. The data source is the follower comments on Jokowi's Instagram account. The collecting data on this research uses the documentation and scrutinizing followed method by a competent free engagements (SBLC). Data analysis uses the intralingual and referential methods. The result of the research shows that the embodiment of politeness commenting that can be chosen to build a generation of character on media is to pay attention to the wishes of the speech partner, show confidence, use identity markers, give questions that are not trapping, involve the speech partners in speech activities, and intensify attention to the speech partners in speech. Citizens in commenting should use polite language and avoid using abusive language that triggers hostility.