“…KEYWORDS intramolecular charge transfer, donor-acceptor systems, fluorosolvatochromism, photophysical properties, theoretical calculations Introduction Push-pull structures are conjugated organic molecules integrated by electron-donating and electron-withdrawing moieties separated by a π-system, which broadens the charge distribution across the molecule, endowing it with exotic optical and electronic properties (Bureš, 2014). This class of materials has been extensively used as sensitizers in dye-sensitized solar cells (DSSCs) (Verbitskiy et al, 2014;Verbitskiy et al, 2015;Tan et al, 2016;Kozlov et al, 2017;Sun et al, 2018;Verbitskiy et al, 2021b) and hole-transporting materials in perovskite-based solar cells (Maddala et al, 2021;Bouihi et al, 2022;Manda et al, 2022) owing to their high molar absorption coefficient and efficient hole mobility, respectively. Moreover, they can be integrated into organic light-emitting diodes (OLEDs) (Wong et al, 2002;Wu et al, 2002;Nakao et al, 2017;Ryutaro et al, 2018;Verbitskiy et al, 2021a) because of their high fluorescence quantum yields (Φ F ).…”