Best Practices of Social Media in Academic Libraries: A Case Study of Selected Engineering College Libraries of Odisha

Sahu, Mahendra

doi:10.14429/djlit.36.5.10445

Cited by 2 publications

(11 citation statements)

References 6 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Scholars also examined librarians' perspectives on the use cases, advantages, disadvantages, and difficulties of using social media to promote libraries (AlAwadhi and Al-Daihani, 2019;Islam and Habiba, 2015;Khan and Bhatti, 2012;Sahu, 2016). However, if librarians do not thoroughly understand their users' social media behavior (Luo et al, 2013), user engagement with libraries cannot be guaranteed (Swanson, 2012).…”

Section: Social Media and Academic Library Promotionmentioning

confidence: 99%

“…With the advancement of mobile technologies, university students have increased in their engagement in social media (Pang, 2020;Wang et al, 2021;Yip et al, 2021). Following social media's rise in popularity, academic libraries have begun using social media for promotions and the collection, dissemination, and sharing of information (Chan et al, 2020;Islam and Habiba, 2015;Sahu, 2016).…”

Section: Introductionmentioning

confidence: 99%

“…The current issue and full text archive of this journal is available on Emerald Insight at: https://www.emerald.com/insight/2050-3806.htm Garner et al, 2016;Jain, 2014;Rachman et al, 2018;Salomon, 2013;Wallis, 2014;Young and Rossmann, 2015), librarians' views on the use of social media tools (AlAwadhi and Al-Daihani, 2019;Islam and Habiba, 2015;Khan and Bhatti, 2012;Sahu, 2016), and content analysis of libraries on social media platforms (Chan et al, 2020;De Sarkar, 2017;Rachman et al, 2018;Webb and Laing, 2015). Some studies focus on specific social media tools, particularly Facebook (Cheng et al, 2020;Islam and Habiba, 2015;Lam et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Instagram for student learning and library promotions: a quantitative study using the 5E Instructional Model

Lam

Chiu

2022

AJIM

View full text Add to dashboard Cite

PurposeLibraries worldwide, including Hong Kong, increasingly use social media tools to introduce and promote their services and resources to users. Instagram, in particular, is used to target younger users. This study investigates the effectiveness of Instagram in promoting library services and university students' perceptions of the value of Instagram as a learning support tool.Design/methodology/approachA major academic library in Hong Kong was chosen for this study. Library users' habits, perceptions, preferences, and views on Instagram's effectiveness as a learning support tool were compared in two age groups. The data were collected using a survey based on the 5E Instructional Model.FindingsDespite the significantly higher frequency of Instagram use by younger students, the results showed that Instagram was probably an ineffective promotion platform for either age group because of low user engagement, relatively neutral perception of Instagram as a learning support tool, and notably low user acceptance of Instagram as a promotional tool.Originality/valueStudies of student perspectives on various social media tools have increased; however, few have explored the use of Instagram, especially in Hong Kong or Asia. This study provides researchers and librarians with practical insights into current Instagram users' engagement, perceptions, and preferences and their view of its effectiveness as a learning support tool. The study also provides suggestions for improving the current situation.

show abstract

Section: Social Media and Academic Library Promotionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Instagram for student learning and library promotions: a quantitative study using the 5E Instructional Model

Lam

Chiu

2022

AJIM

View full text Add to dashboard Cite

show abstract

“…In yet another study, Sahu (2016) employed a social survey approach to examine how librarians are adopting social media tools to promote a number of library activities. An online questionnaire was administered to a sample of 45 engineering college librarians, attracting a response rate was 88.9%.…”

Section: Literature Reviewmentioning

confidence: 99%

“…There is also evidence that WhatsApp is increasingly being deployed in libraries. In India, for instance, WhatsApp has successfully been used by a number of academic libraries to market library services including newly acquired resources, to offer services to clients, to keep in touch with potential users and as a communication tool amongst librarians (Sahu, 2016). In the context of Malawi, Kamuzu College of Nursing (KCN), Lilongwe University of Agriculture and Natural Resources (LUANAR), The Polytechnic and Mzuzu University (MZUNI) libraries, were all planning to provide their services through WhatsApp (Chaputula and Mutula, 2018).…”

mentioning

confidence: 99%

Proliferation of social media in academic libraries: use of WhatsApp as a platform for providing library services

Chaputula

Abdullah

Mwale

2020

View full text Add to dashboard Cite

PurposeThis study investigated the use of WhatsApp as the platform for providing services at Mzuzu University Library in Malawi.Design/methodology/approachThe researchers conducted in-depth semi-structured interviews with five librarians that were either working or had worked at the reference desk for a period of not less than six months. Furthermore, the researchers did a content analysis of WhatsApp posts from the two tablet computers deployed at the reference desk. Qualitative data were analysed thematically, while the quantitative data were analysed using scientific calculators.FindingsFindings revealed that WhatsApp has successfully been used to provide a number of user and reference services to students and staff. Notwithstanding this, a number of technical, human resource and service-related factors were discovered to be affecting the delivery of services and hence need to be addressed. It is therefore recommended that library management should take steps to address these challenges to ensure efficient and effective service delivery.Practical implicationsWhatsApp is one of the most popular social media applications that is deployed by many people including organisations at minimal cost in many countries. This makes it an ideal platform for offering information services to library clients on campus and remote places around the clock. Consequently, this could lead to increased usage of resources and services resulting in greater satisfaction among users.Originality/valueStudies focussing on the use of WhatsApp for academic purposes in Malawi abound in the literature. However, this is the first study focussing on the use of WhatsApp for providing library reference services to be undertaken not only at Mzuzu University Library but the entire academic library sector in Malawi.

show abstract

Best Practices of Social Media in Academic Libraries: A Case Study of Selected Engineering College Libraries of Odisha

Cited by 2 publications

References 6 publications

Instagram for student learning and library promotions: a quantitative study using the 5E Instructional Model

Instagram for student learning and library promotions: a quantitative study using the 5E Instructional Model

Proliferation of social media in academic libraries: use of WhatsApp as a platform for providing library services

Contact Info

Product

Resources

About