The full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-prot purposes provided that:• a full bibliographic reference is made to the original source • a link is made to the metadata record in DRO • the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders.Please consult the full DRO policy for further details. We analyse stated preference data over nursing jobs collected from two different discrete choice experiments: a multi-profile case best-worst scaling experiment (BWS) prompting selection of the best and worst among alternative jobs, and a profile case BWS wherein the respondents choose the best and worst job attributes. The latter allows identification of additional utility parameters and is believed to be cognitively easier. Results suggest that respondents place greater value on pecuniary over non-pecuniary gains in the multi-profile case. There is little evidence that this discrepancy is induced by the extra cognitive burden of processing several profiles at once in the multi-profile case. We offer thoughts on other likely mechanisms.JEL classification: C23, C25, C81, J44 Key words: discrete choice experiment, preference elicitation, rank-ordered data, latent class logit, best-worst scaling, maximum-difference model Highlights:• We compare preferences on nursing jobs elicited by profile and multiprofile case DCEs.• The paper is the first to contrast the two types of DCEs using monetary and nonmonetary attributes.• Preferences are comparable across the DCEs but only for non-monetary attributes.• Respondents value salary gains relatively more in the multi-profile DCEs.• The evidence suggests that this discrepancy is not due to the variation in cognitive difficulty.