Better Earlier than Longer: First-Mover Advantage in Social Commerce Product Information Competition

Li, Hui; Zhao, Narisa

doi:10.3390/su11174630

Cited by 6 publications

(7 citation statements)

References 36 publications

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“…The first-mover advantage of product diffusion and the resulting path dependence and even lock-in effects are often mentioned in the platform diffusion and competition literature [53,54]. Under the indirect network effect, the two main factors that may lead to a first-mover advantage are the number of users and the number of complementary products that can be used in the initial stage, but as we show above, these two factors impact the diffusion process through different mechanisms.…”

Section: First-mover Advantage-the Number Of Users and Available Comp...mentioning

confidence: 77%

The Diffusion of Competitive Platform-Based Products with Network Effects

Zhang¹,

Dong

2023

Sustainability

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The existence of network effects not only changes traditional product diffusion patterns but also has significant impacts on individuals’ decision behaviors. Previous studies on competitive product diffusion have focused on macro-level diffusion speed and effects while neglecting the micro-level impacts of individual heterogeneity and social interaction on product diffusion. This paper introduces the individual heterogeneities and social interactions of consumers into the competitive product diffusion model on the basis of a two-sided market framework and complex network theory. We proposed a small world network model and behavioral game theory. Specifically, the small world network model was used to build interactions between users, and behavioral game theory was utilized to describe the interactions between users. In our model, the direct network effect was distinguished from the indirect network effect on the basis of the synergy of multiple complementary products. The results show that the final distribution often presented a situation wherein two products coexisted, but the market share was very different. In an asymmetric first-mover situation, the direct network effect dominated the indirect network effect. Moreover, the dominant position of one product at present can be changed by the other under certain conditions. Finally, when the switching and learning costs were high, the market maintained its concentration, and the prior platform was unable to dominate the market. A decrease in the costs raised the prior platform’s market share and the speed of market occupation.

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Section: First-mover Advantage-the Number Of Users and Available Comp...mentioning

confidence: 77%

The Diffusion of Competitive Platform-Based Products with Network Effects

Zhang¹,

Dong

2023

Sustainability

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“…This is also consistent with previous studies from other fields. Li & Zhao (2019) proposed that due to the importance of attention, it is more effective to release the product message earlier [90]. However, these findings are different from Howard and Sheth's buying process stages.…”

Section: Conclusion and Discussionmentioning

confidence: 97%

Online Tourist Behavior of the Net Generation: An Empirical Analysis in Taiwan Based on the AISAS Model

et al. 2021

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This study was intended to investigate the online behavior of Taiwan’s Net Generation (born between 1977 and 1997) based on Dentsu’s AISAS (Attention-Interest-Search-Action-Share) model. A conceptual framework and several hypotheses were developed and tested. A questionnaire survey was conducted in Taiwan in 2018 with 338 valid responses being received. The data were analyzed through linear regression analysis with learning and growth set as the dependent variable. Information search was the key action variable and especially during travel. Attention and interest had significant indirect influences on actions, which impacted sharing, learning, and growth. Learning and growth and action increased sharing. Post-travel sharing stimulated attention and was a catalyst for another cycle of AISAS. This research intended to fill a gap in the literature by examining the relationships among stages in the online purchase and consumption of travel products and services.

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“…erefore, we build a model using information diffusion theory [17] and integrate user interaction as the key factor.…”

Section: Introductionmentioning

confidence: 99%

Information Diffusion between Users in Open Data Ecosystem: Modelling and Simulation Analysis

Tang

Zhu

Guo

2022

Mathematical Problems in Engineering

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Exploring the information interaction between users can provide a new way to solve open data ecosystem (ODE) sustainable development. In this paper, an information diffusion model, ILSOC, is proposed to analyze the information spreading among users within the ODE, and we use this model to inspect the impact on the sustainability of the ODE. First, we establish an information diffusion model that considers the public swing mentality. As a result, the relevant parameter variables are defined, and their influence is evaluated. Finally, this article proposes countermeasures to solve the sustainability problem within ODEs from the perspectives of users. Results demonstrate that (1) simply increasing the probability of interaction between users cannot effectively improve the sustainability of the ODE. (2) Parameters, such as contact rate, conversation rate, silent rate, and reversal rate, have constant effects on the ODE. (3) To maintain this ecosystem stability, some incentives and punishments for users in the public event are necessary.

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Better Earlier than Longer: First-Mover Advantage in Social Commerce Product Information Competition

Cited by 6 publications

References 36 publications

The Diffusion of Competitive Platform-Based Products with Network Effects

The Diffusion of Competitive Platform-Based Products with Network Effects

Online Tourist Behavior of the Net Generation: An Empirical Analysis in Taiwan Based on the AISAS Model

Information Diffusion between Users in Open Data Ecosystem: Modelling and Simulation Analysis

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