“…An NBD department is considered an important approach to organize for corporate renewal and growth (Karol, Loeser, and Tait, ), for instance, by building new competencies targeted at future new business opportunities (Beer, Eisenstat, and Spector, ). Common to strategic new business initiatives, the number of highly innovative NBD projects taking place at the same time is restricted because of such factors as availability of human and financial resources, ideas, management attention, considerations of short‐term financial performance, and risk avoidance (Cooper and Kleinschmidt, ; Rice, Ambra, and More, ; Vanhaverbeke and Kirschbaum, ).…”