Better to die than to leave a friend behind: industry strategy to reach the young

Sebayang, Susy Katikana; Rosemary, Rizanna; Widiatmoko, Dono; Mohamad, Kartono; Trisnantoro, Laksono

doi:10.1136/tobaccocontrol-2011-050223

Cited by 12 publications

(11 citation statements)

References 6 publications

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“…Almost 80% of those advertisements were about 10 minutes away from primary schools and high schools in the city, and more than half of schools and two-thirds of universities were inside the advertisement hotspots. Also, most of the advertisements were owned by the three biggest tobacco industries in the country, which have marketed cigarettes aggressively and attractively, especially to the youth [23][24][25] . All this encourages receptivity and favoritism to advertisements, which has shown to increase tobacco use among young people 7,26 .…”

Section: Discussionmentioning

confidence: 99%

Visibility and hotspots of outdoor tobacco advertisement around educational facilities without an advertising ban: Geospatial analysis in Surabaya City, Indonesia

Megatsari¹,

Ridlo²,

Amir³

et al. 2019

Tob. Prev. Cessation

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INTRODUCTION Despite having over 60 million smokers in 2018, Indonesia still lacks tobacco control measures, including an outdoor tobacco advertising ban. This study aimed to provide evidence on the visibility and hotspots of advertisements around educational facilities in a city without a ban. METHODS We collected data on the locations of outdoor tobacco advertisements and schools and universities in Surabaya city. We conducted buffer and hotspots analyses using ArcMap. Using Getis-Ord Gi* statistics, hotspot analysis identifies significant clusters with a high number of advertisements. RESULTS We found 307 large and medium-sized outdoor tobacco advertisements and 1287 educational facilities (1199 schools, 88 universities). Almost 80% of those advertisements (237 units) were just 300 m away (10-minute walk) from primary schools and high schools in the city. More than half of all schools (652) and two-thirds of all universities (59) were inside hotspots where there were statistically significant clusters with a high number of advertisements. These hotspots were more densely populated and more-deprived areas. CONCLUSIONS There was high visibility of large and medium-sized outdoor tobacco advertisements around educational facilities in the city without the ban.

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Section: Discussionmentioning

confidence: 99%

Visibility and hotspots of outdoor tobacco advertisement around educational facilities without an advertising ban: Geospatial analysis in Surabaya City, Indonesia

Megatsari¹,

Ridlo²,

Amir³

et al. 2019

Tob. Prev. Cessation

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“…Tobacco advertisements placed in retailers near schools potentially trigger adolescent smoking behaviour. Tobacco advertising is very creative, appeals to youth 19 and is associated with greater odds of smoking susceptibility 20 . A study in Germany identified an association between cigarette advertising exposure and having ever tried smoking in school children aged 10-17 years 21 .…”

Section: Introductionmentioning

confidence: 99%

Density of cigarette retailers near schools and sales to minors in Banyuwangi, Indonesia: A GIS mapping

Dewi¹,

Sebayang²,

Lailiyah³

2020

Tob. Induc. Dis.

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INTRODUCTION There are weak regulations and controls on tobacco sales to adolescents in Indonesia, and these may have contributed to the increase in smoking prevalence among adolescents in the country. Our study aims to calculate the density of cigarette retailers near schools and ascertain the factors associated with sales to minors. METHODS We conducted geographical mapping by recording the GPS position of cigarette retailers in 15 locations in Banyuwangi District, Indonesia, to assess the density and proximity of cigarette retailers to schools. We interviewed randomly selected retailers, from the geographical mapping, for information on sales to minors, the cheapest price cigarettes are sold and the most popular cigarette brand purchased by adolescents, as well as owners/keepers knowledge of the regulation regarding sales to minors. RESULTS We identified 770 retailers of consumer goods in the study location; 28.1% (216) sold cigarettes, with mean density of 1.1 cigarette retailers per 100 m. Of the cigarette retailers, 6.9% were located <25 m from schools and all schools had at least one retailer within a 250 m radius. Owners/keepers of 107 cigarette retailers agreed to be interviewed for information on sales to minors. Brands from Gudang Garam were the most popular among adolescents and the brand from Bentoel, part of British American Tobacco, was the cheapest. The median of the cheapest price sold was US$0.7 per pack. Only 43.6% of retailers ever refused to sell cigarettes to adolescents. Within a school complex, retailers' refusal to sell cigarettes to adolescents was higher than in other locations. CONCLUSIONS Schools in Banyuwangi are surrounded by cigarette retailers. Half of the retailers sell cigarettes at a price affordable by adolescents, attracting adolescents to initiate smoking. There needs to be strict regulation to control cigarette sales to minors, through zoning and licensing in Indonesia.

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“…Cigarette advertisement is very dangerous for youth, because it encourages young people to smoke [26]. Related to this problem, tobacco control activities, which consist of academics, Non-Governmental Organizations (NGOs) and professional organisations, are already expressing their critics and advice to ban tobacco industry advertising [27].…”

Section: Resultsmentioning

confidence: 99%

Local Government Commitment to the Smoke-Free Policy in Indonesia

Rahmayanti¹

2019

KLS

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Better to die than to leave a friend behind: industry strategy to reach the young

Cited by 12 publications

References 6 publications

Visibility and hotspots of outdoor tobacco advertisement around educational facilities without an advertising ban: Geospatial analysis in Surabaya City, Indonesia

Visibility and hotspots of outdoor tobacco advertisement around educational facilities without an advertising ban: Geospatial analysis in Surabaya City, Indonesia

Density of cigarette retailers near schools and sales to minors in Banyuwangi, Indonesia: A GIS mapping

Local Government Commitment to the Smoke-Free Policy in Indonesia

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