Between awareness of halal food products and awareness of halal-certified food products

Abstract

Purpose The purpose of this study are: to study the difference between halal awareness and halal certified awareness, and the relationship between the two variables; to study the differences in knowledge about halal and halal certified, as well as their relationship with halal awareness and halal certified awareness; and to build and test research models regarding factors that affect certified halal awareness. Design/methodology/approach The target population is Muslims who live in Indonesia and are 18 years old or more. The self-administered survey method is carried out based on a purposive sampling technique. The authors collect data from 428 Muslim respondents in Indonesia through an online survey. This study applies the partial least square–structural equation model to examine causal relationships and test hypotheses. Findings This study reveals several results: halal awareness is a different concept from halal-certified awareness; knowledge of halal is a different concept from knowledge of halal certificates; awareness is an outcome of knowledge, but knowledge is not an outcome of awareness; halal awareness has a significant effect on halal-certified awareness; knowledge about halal certificates has a significant effect on halal-certified awareness, but knowledge about halal does not have a significant effect; knowledge of halal certificates is not influenced by knowledge of halal and halal awareness; and exposure and religious commitment have a significant role in increasing knowledge and awareness. Originality/value Research that explores the difference between halal awareness and halal certified awareness, and Muslim knowledge about halal and halal certified, especially in the context of halal-certified food, is still very limited in the literature provided, if not unavailable. Furthermore, this study also builds and tests research models regarding the factors that affect certified halal awareness, which is limited or may not have been found in the literature.

The Relationship Between Human Capital, Halalpreneurs’ Desire, and Halal Awareness: Empirical Evidence from Indonesia’s Micro-Entrepreneurs

“…The measurement indicators include Awareness of Halalpreneurs, Intrinsic Motivation, Obligation, Creativity, and Innovation. Usman, Chairy, and Projo (2021) showed that religious commitment has a significant role in increasing halal awareness. Religiosity and halal awareness positively affect the purchase intention of halal food (Karimah & Darwanto, 2021;Mutmainah, 2018).…”

Study on Halal Food in Indonesia

“…The system uses halal vocabulary and connects data from various sources, providing recommendations on the halal and nutritional status of a food product through web and Android applications. Usman et al (2023) examined the difference between halal awareness and halalcertified awareness among Muslim consumers in Indonesia. It also explores the relationship between knowledge about halal and halal-certified products and their impact on awareness.…”

Halal standards’ implementation in Palestinian food sector: its drivers and impact on performance

“…Religiosity positively impacts Halal awareness and Halal food procurement decisions (Khalik & Ibrahim, Submitted for publications). Halal quality assurance system adoption could facilitate the implementation of different Halal standards (Roslan, Rahman, Hanafiah, & Abdul, 2015; Usman & Dian, 2015). Hence, the results of these two published articles can be further utilized to shape the integrated impact of different management systems including the Halal standards over organizational performance.…”