Between Fashion and <i>Tesettür</i>

Gökarıksel, Banu; Secor, Anna

doi:10.2979/mew.2010.6.3.118

Cited by 86 publications

(6 citation statements)

References 27 publications

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“…Our findings support El-Bassiouny (2018), who found that the hijab has become a tradition blended with modernity. Our study validates the previous studies (Moors, 2007;Mulali, 2009;Gökariksel and Secor, 2010;Almila, 2016;El-Bassiouny, 2018), which found that Muslim women engage in mediation between veiling and fashion. In our study, participants emphasized that the hijab can be eye-catching but should also represent modesty.…”

Section: Discussionsupporting

confidence: 92%

When modesty meets fashion: how social media and influencers change the meaning of hijab

Karakavak

Özbölük

2022

JIMA

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Purpose This study aims to examine the functions of hijab fashion among hijab-wearing women and explore the role of social media and influencers in hijab fashion. Design/methodology/approach The authors conducted in-depth interviews with 29 hijab-wearing women in Turkey. The authors collected data in June–November 2020. Findings Findings show that hijab fashion functions as encouragement, attraction, modesty and social image among Turkish Muslim women. This study also shows that social media and influencers change the meaning of the hijab while promoting hijab fashion. Findings reveal that Instagram boutiques act as digital fashion magazines, which enable women to integrate faster into popular culture today. While influencers have increased the number of hijab-wearing women, they have also turned the hijab into a commodity in the market by degenerating its true meaning. Research limitations/implications This study has several limitations regarding the sample and geographic context of consumers. This study may not represent Turkish Muslim women’s behavior as our sample consists of 29 women. Therefore, larger samples are needed to generalize our findings. Undertaking cross-cultural studies will also enable marketers to make cultural comparisons. Practical implications This study offers some insights for Islamic marketing practitioners in terms of influencer using in hijab fashion. Originality/value This study adds to the previous research on hijab fashion and hijab consumption on Instagram. This study also extends the previous literature by examining the role of social media and influencers in hijab fashion. Findings revealed that the hijab is gradually losing its spiritual value by becoming a commodity packaged and marketed through Instagram and influencers.

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Section: Discussionsupporting

confidence: 92%

When modesty meets fashion: how social media and influencers change the meaning of hijab

Karakavak

Özbölük

2022

JIMA

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“…Some even wore Dian Pelangi's designer pieces which might be priced more than IDR 1 million or SGD 100. In line with the results of research conducted by Gökarıksel & Secor, (2010) ;Jones, (2007) explains that the function of clothing is to increase value. Muslim fashion and clothing are two opposites, but in reality, women can change the concept and brand them as a 'new way.'…”

Section: Majelis Taklim As a Tool For Hijrahsupporting

confidence: 68%

“…Middle-class Muslims in Surabaya are interesting to study because the middle class can be a hub for the construction of identity as philanthropy in society. The Muslim middle class was founded on the principle of al-maslah ah al-ammah (Gökarıksel & Secor, 2010;Jones, 2007). An interesting study revealed that there were women or mothers than men or fathers as member Majelis Taklim which was strengthened by data collected from the Ministry of Religion in 2019: Therefore, Majelis Taklim is often associated with women.…”

Section: Introductionmentioning

confidence: 99%

Simulacra in women’s majelis taklim based on Jean Baudrillard’s perspective

Srinarwati¹,

Pratiwi²,

Arimbi³

2020

Indonesian Journal of Communications Studies

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This research aimed to discover the meaning of the Majelis Taklim for upper-middle-class worshipers and how simulacra-simulation and hyperreality processes occur in the Salafi Majelis Taklim. This research was a qualitative descriptive study which explored data through participatory observation, in-depth interviews, and documentation. The data was analysed by Miles and Huberman’s analysis through three related sub-processes, namely data reduction, data display, and conclusion drawing/verification. Jean Baudrillard’s simulation-simulacra theory was used as the primary research framework. The results of data analysis revealed that (1) Majelis Taklim became a mean of hijrah for the members. The hijrah referred here is the conversion from non-Salafi to a Salafi movement. It is an ideology that Muslims must return to the Qur'an and the Sunnah of the Apostles to become more religious, increase social piety, and stay away from restrictions (usury, photos, polytheistic acts, etc.). (2) With media’s support, Majelis Taklim became a simulacrum for the simulation process, which ultimately led to hyperreality, especially signs consumption practices (fashion, worship groups). (3) Hyperreality occurred in religious life.

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“…The Islamist movement caused a dramatic change in some urban women's clothing, as increasing numbers began to wear headscarves. In parallel with the process of economic liberalization and the emergence of devout Muslim male entrepreneurs, a market for urban Islamic attire developed (Gökarıksel and Secor 2010;Sandıkçı and Ger 2002). Although not all urban female veiling practitioners supported Islamist politics, the Islamist Welfare Party's (RP) success in the 1994 local elections and RP's becoming a partner in a coalition government in 1996 came as a shock to secular sections of society (Çınar 2005).…”

Section: The Politics Of (Un)veiling In Turkeymentioning

confidence: 99%

Moral Ambivalence, Religious Doubt and Non-Belief among Ex-Hijabi Women in Turkey

Kütük-Kuriş¹

2021

Religions

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This article investigates religious transformations in contemporary Turkey through the case of women’s unveiling. Drawing on 10 in-depth interviews with university-educated urban women who have recently stopped wearing the veil, the article examines their experiences and their motivations for unveiling. It asks to what extent and in what ways Muslim women’s decisions to unveil are a reaction against the ruling Justice and Development Party’s (AKP) shift towards electoral authoritarianism and Islamic conservatism. Some practicing Muslims, particularly youth, have withdrawn their support from the government because of its political authoritarianism and its abandonment of Islamic ideals relating to justice. Since the 2013 Gezi Park protests, the AKP has come under critical scrutiny, both economically (e.g., increasing youth unemployment rates, widening income inequality, the shrinking middle class, clientelism) and sociopolitically (e.g., gendered social welfare policies, pro-natalist campaigns, the discourse on creating a pious generation). However, although the current political atmosphere plays a significant role in women’s unveiling, the article also discusses women’s personal and theological motives. The article elaborates on how ex-hijabi women contest both Islamist politics and Islamic orthodoxy regarding female religiosity and how these women reinterpret dominant gender norms.

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Between Fashion and Tesettür

Cited by 86 publications

References 27 publications

When modesty meets fashion: how social media and influencers change the meaning of hijab

When modesty meets fashion: how social media and influencers change the meaning of hijab

Simulacra in women’s majelis taklim based on Jean Baudrillard’s perspective

Moral Ambivalence, Religious Doubt and Non-Belief among Ex-Hijabi Women in Turkey

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