“…A third vector of civic nation-building entails a complex process of the mutual embedding of Azerbaijani multiculturalism and multiple globalizing frames drawing on Azerbaijan’s membership of plural worlds: Middle Eastern (Iranian, Turkic, Muslim), Western (European, secular, cosmopolitan), and Eurasian (Russian-speaking, post-Soviet, Caspian). This parallel construction of Azerbaijan as both host and friend to all major world cultures and religions is enacted across diverse domestic settings, notably elite promotion of diverse geo-cultural discourses: Azerbaijan’s hosting of the World Forum on Intercultural Dialogue or the “Baku Process” after 2008, the holding of high-visibility international events (such as the Eurovision Song Contest, European Games and Islamic Games in 2012, 2015, and 2017 respectively), the advent and encouragement of Western-style consumerism in the Absheron peninsula, the establishment of international traditions of higher education in the country, toleration (albeit declining) of a Western-funded neo-liberal civil society, the embrace of Turkish popular culture and toleration of Turkish-sponsored mosques, the enduring status of Russian within parts of the elite, and many others (Ismayilov 2012, 2015 2016; Ismayilov and Tkacik 2009; see also Balci 2013, Militz 2016). The melding of different, counterpoised worlds is evident in numerous discursive and visual dichotomies in the oil windfall era, ranging from elite affirmations of apparently contradictory moralities (Ismayilov 2015, 7) and architectural juxtapositions of the new Flame Towers and Baku’s old town, to formulas advocating Azerbaijan as bridge absorbing the values of both European and Islamic civilizations 15 and marketing the country as the “European charm of the Orient.” Spectacular new architecture and mega-events mapped onto urban landscapes dissolve the differences between downtown Baku and developmentally distant hinterlands of the republic.…”