Between the lines: Intricacies of major donor communication

Tobin, Gary A.

doi:10.1002/pf.41219951007

Cited by 2 publications

(3 citation statements)

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“…Social desirability is conceived as pertaining to how a subject presents himself or herself and their actions, affecting the data that are collected for analysis. A fundraiser's interpersonal skills are an important asset to their professional ability (e.g., Alborough, 2017/2021; Herrero & Kraemer, 2020; Lindahl, 2010; Tobin, 1995). Their ability to participate in what Goffman (1967) terms the interaction rituals that set people at ease also help fundraisers to set positive impressions, frame situations to support cooperation, and gauge the likely reaction of those with whom they meet (Hansen, 2022).…”

Section: Interpretive Approaches In Practice: Two Casesmentioning

confidence: 99%

Reframing fundraising research: The challenges and opportunities of interpretivist research practices and practitioner researchers in fundraising studies

Alborough

Hansen

2022

Journal of Philanthropy and Marketing

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This paper examines interpretivism as an approach for researching fundraising practice as context and practice specific. In doing so, it highlights the agency of fundraisers and extends critical analysis of fundraising practice and its broader implications in ways that the dominant positivistic, functionalist literature does not. Building on previous comparisons of positivist and interpretivist approaches, we consider two fundraising studies, and benefits and challenges of using an interpretivist approach.These observations highlight both the complexity and messiness of interpretivist studies, and of the fundraising process. The paper concludes by discussing how these challenges can be managed through analytical iteration, adjustment, and pragmatism throughout the research process; while advocating for including more critical and dialectic approaches to research fundraising and fundraisers' broader practice.

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Section: Interpretive Approaches In Practice: Two Casesmentioning

confidence: 99%

Reframing fundraising research: The challenges and opportunities of interpretivist research practices and practitioner researchers in fundraising studies

Alborough

Hansen

2022

Journal of Philanthropy and Marketing

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“…If the impression portrayed is positive, subsequent fundraising costs are not judged rigorously. Negative information forms a greater demand for further reports on fundraising expenses but does not cause donation decline (Tobin, 1995).…”

Section: Literature Review and Propositions Developmentmentioning

confidence: 99%

“…In line with Tobin (1995), donors want to fully understand the direct connection between their donations and a specific programme and do not consider fundraising costs to be a reason for not donating. They are more probable to assess efficiency for several other reasons, for example, quality of services provided, general perceptions of the organisation and the professional staff (Tobin, 1995). If the impression portrayed is positive, subsequent fundraising costs are not judged rigorously.…”

Section: Literature Review and Propositions Developmentmentioning

confidence: 99%

Building committedWaqif: the role of information disclosure

Jalil

Yahya

Pitchay

2019

JIABR

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Purpose The purpose of this study is to conceptualise the relationship between information disclosure and Waqif commitment, taking into consideration the role of level of trust (mediator variable) and communication and type of payment (moderator variables). Design/methodology/approach The conceptual framework is developed from the theory of social exchange (mediated philanthropy model) and selected previous literature concerning commitment. Findings According to previous empirical research, a conceptual framework was developed to facilitate further analysis in the study. Nine propositions were raised in this paper where the factor of communication and payment method is proposed to no longer the factor that determined commitment but as moderator. There is five antecedent of information disclosure proposed, which is basic information, financial information, non-financial information, future information and governance information. Also, trust is offered to be the mediator variable between information disclosure and Waqf commitment. Research limitations/implications By realising many factors that may influence the commitment of waqf such as demonstrable utility, emotional utility and familial utility, this study only focusses on the effect of information disclosure. Practical implications This paper provides an opportunity for further empirical studies to prove the relationship between information disclosure and Waqf commitment. This paper also brought opportunities to investigate both conceptually and empirically, other factors that could affect Waqf commitment. Originality/value To the best of the author’s knowledge, few studies have been done concerning donors commitment. While there are none yet, the research examined Waqf commitment. The originality value of this study is that there is a gap in knowledge regarding the analysis of Waqf commitment, the level of trust among waqif is the information that Waqf expected, the preferred communication between Mutawalli and Waqf and type of payment that Waqf favoured. This study is believed to be a novel based on the framework developed.

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Between the lines: Intricacies of major donor communication

Abstract: Donors assent to fundraising requests and change their minds. Donors decline well‐thought‐out and clearly articulated requests. It is useful to follow some of the internal emotional and intellectual processes that underlie donors' reactions to fundraisers' behaviors.

Cited by 2 publications

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Reframing fundraising research: The challenges and opportunities of interpretivist research practices and practitioner researchers in fundraising studies

Reframing fundraising research: The challenges and opportunities of interpretivist research practices and practitioner researchers in fundraising studies

Building committedWaqif: the role of information disclosure

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