In recent years, gas diffusion electrode half-cell setups have attained increasing attention bridging the gap between fundamental and applied fuel cell research. They allow quick and reliable evaluation of fuel cell catalyst layers and provide a unique possibility to screen different electrocatalysts at close to real experimental conditions. However, benchmarking electrocatalysts’ intrinsic activity and stability is impossible without knowing their electrochemical active surface area (ECSA). In this work, we compare and contrast three methods for the determination of the ECSA: (a) underpotential deposition of hydrogen (Hupd); (b) CO-stripping; and (c) underpotential deposition of copper (Cuupd) in acidic and alkaline electrolytes, using representative electrocatalysts for fuel cell applications (Pt and PtRu-alloys supported on carbon). We demonstrate that, while all methods can be used in gas diffusion electrode setups, CO-stripping is the most convenient and reliable. Additionally, the application of Cuupd offers the possibility to derive the atomic surface ratio in PtRu-alloy catalysts. By discussing the advantages of each method, we hope to guide future research in accurately determining surface area and, hence, the intrinsic performance of realistic catalyst layers.