Abstract:In recent years, anthropology has become a buzz word in the corporate world. Companies such as Google have hired anthropologists for research and product design while marketing consultancies such as Red Associates have built their brands around anthropological methods. Yet, corporate anthropologists such as myself occupy an uneasy space within anthropology. Despite the discipline's internal commitment to reflexivity of its complicity in broader hegemonies, on the ‘outside’ when communicating to the public, the… Show more
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