“…Artificial intelligence and data analytics (AIDA) is increasingly entering education: Standardised tests, such as the Programme for International Student Assessment: (PISA—http://www.oecd.org/pisa) evaluate student performance around the world (Sellar, Thompson & Rutkowski, ); academics are appointed and promoted based upon satisfaction scores sourced from students (Kitto, Williams, & Alderman, ); machine learning predicts which students might be at risk of failure based upon various datasets (Gašević, Dawson, Rogers, & Gasevic, ); text analysis can give students real time feedback on their writing (Gibson et al , ; Shibani, Knight, Buckingham Shum, & Ryan, ); intelligent tutoring and adaptive learning systems are leveraged to personalise content delivery (Feldstein & Hill, ); and companies and consortia such as Google, Burning Glass, Salesforce, IMS Global and ADL are marketing data, standards and suites of new tools to institutions (Kitto, O'Hara, et al , ).…”