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Purpose The purpose of this study is to examine the effect of trust on user adoption of artificial intelligence-generated content (AIGC) based on the stimulus–organism–response. Design/methodology/approach The authors conducted an online survey in China, which is a highly competitive AI market, and obtained 504 valid responses. Both structural equation modelling and fuzzy-set qualitative comparative analysis (fsQCA) were used to conduct data analysis. Findings The results indicated that perceived intelligence, perceived transparency and knowledge hallucination influence cognitive trust in platform, whereas perceived empathy influences affective trust in platform. Both cognitive trust and affective trust in platform lead to trust in AIGC. Algorithm bias negatively moderates the effect of cognitive trust in platform on trust in AIGC. The fsQCA identified three configurations leading to adoption intention. Research limitations/implications The main limitation is that more factors such as culture need to be included to examine their possible effects on trust. The implication is that generative AI platforms need to improve the intelligence, transparency and empathy, and mitigate knowledge hallucination to engender users’ trust in AIGC and facilitate their adoption. Originality/value Existing research has mainly used technology adoption theories such as unified theory of acceptance and use of technology to examine AIGC user behaviour and has seldom examined user trust development in the AIGC context. This research tries to fill the gap by disclosing the mechanism underlying AIGC user trust formation.
Purpose The purpose of this study is to examine the effect of trust on user adoption of artificial intelligence-generated content (AIGC) based on the stimulus–organism–response. Design/methodology/approach The authors conducted an online survey in China, which is a highly competitive AI market, and obtained 504 valid responses. Both structural equation modelling and fuzzy-set qualitative comparative analysis (fsQCA) were used to conduct data analysis. Findings The results indicated that perceived intelligence, perceived transparency and knowledge hallucination influence cognitive trust in platform, whereas perceived empathy influences affective trust in platform. Both cognitive trust and affective trust in platform lead to trust in AIGC. Algorithm bias negatively moderates the effect of cognitive trust in platform on trust in AIGC. The fsQCA identified three configurations leading to adoption intention. Research limitations/implications The main limitation is that more factors such as culture need to be included to examine their possible effects on trust. The implication is that generative AI platforms need to improve the intelligence, transparency and empathy, and mitigate knowledge hallucination to engender users’ trust in AIGC and facilitate their adoption. Originality/value Existing research has mainly used technology adoption theories such as unified theory of acceptance and use of technology to examine AIGC user behaviour and has seldom examined user trust development in the AIGC context. This research tries to fill the gap by disclosing the mechanism underlying AIGC user trust formation.
PurposePublic libraries are strong advocates of the development of accessibility for people with disabilities. Understanding the accessibility services needs of visually impaired patrons is highly beneficial for increasing satisfaction with public library services. The purpose of this research is to assess the service capabilities of visually impaired patrons in public libraries and to improve the accessibility of services provided by public libraries for visually impaired patrons.Design/methodology/approachThis research adopts a mixed methods approach. Qualitative data collection involves interviews and surveys with 34 visually impaired individuals in China, applying grounded theory and expectancy theory. Quantitative analysis is then carried out using the Kano model.FindingsThe research reveals four types of accessibility service needs, with visually impaired patrons prioritizing value-added information services and self-service options. In addition, visually impaired patrons are also highly interested in the integration of assistive and innovative technologies within libraries.Originality/valueBy emphasizing a patron-centered approach, this research provides insights into innovative service approaches in public libraries that address the specific needs of visually impaired patrons and contribute essential strategies for bridging the digital divide.
PurposeBlockchain, a groundbreaking technology that recently surfaced, is under thorough scrutiny due to its prospective utility across different sectors. This research aims to delve into and assess the cognitive elements that impact the integration of blockchain technology (BT) within library environments.Design/methodology/approachUtilizing the Stimulus–Organism–Response (SOR) theory, this research aims to facilitate the implementation of BT within academic institution libraries and provide valuable insights for managerial decision-making. A two-staged deep learning structural equation modelling artificial neural network (ANN) analysis was conducted on 583 computer experts affiliated with academic institutions across various countries to gather relevant information.FindingsThe research model can correspondingly expound 71% and 60% of the variance in trust and adoption intention of BT in libraries, where ANN results indicate that perceived possession is the primary predictor, with a technical capability factor that has a normalized significance of 84%. The study successfully identified the relationship of each variable of our conceptual model.Originality/valueUnlike the SOR theory framework that uses a linear model and theoretically assumes that all relationships are significant, to the best of the authors’ knowledge, it is the first study to validate ANN and SEM in a library context successfully. The results of the two-step PLS–SEM and ANN technique demonstrate that the usage of ANN validates the PLS–SEM analysis. ANN can represent complicated linear and nonlinear connections with higher prediction accuracy than SEM approaches. Also, an importance-performance Map analysis of the PLS–SEM data offers a more detailed insight into each factor's significance and performance.
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