Beyond Capabilities: A Case Study of Three Artisan Enterprises in India

Strawn, Susan M.; Littrell, Mary A.

doi:10.1177/0887302x06294686

Cited by 13 publications

(4 citation statements)

References 7 publications

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“…Previous studies also concur that a strong identification with work drives excellence and the long work hours put in voluntarily and the meaningfulness of work also act as a source of fulfilment and enjoyment (Faulkner, 1974; Hackman & Oldham, 1980; Pratt et al, 2013; Rosso et al, 2010; Ryan & Deci, 2000; Wrzesniewski et al, 1997). In a study by Strawn and Littrell (2006), it has been proposed that individuals in the textile production usually develop their skills and capabilities while working for fair trade ventures and can even develop entrepreneurial ventures of their own.…”

Section: Conclusion and Implications Of The Studymentioning

confidence: 99%

Does Self-esteem and Social Identity Play a Role in Keeping the Family Occupation Alive?

Mahato

Vardhan

2023

Management and Labour Studies

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The weavers’ community of Jharkhand provides a unique context for exploring the experience of social identity among a group of individuals. The study considers how micro-level entrepreneurs form their social identity through their craft, examining the processes and emotions by which these entrepreneurs express and act towards the given situation of crises. The qualitative study is based on in-depth interviews conducted with 58 weavers households to understand their identity signals and associated feelings of pride and self-esteem as well as their future prospects. The study makes a significant contribution in the areas of social identity and psychology and gives important insights to the policymakers to come up with interventions that could meet the pressing needs of the community.

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Section: Conclusion and Implications Of The Studymentioning

confidence: 99%

Does Self-esteem and Social Identity Play a Role in Keeping the Family Occupation Alive?

Mahato

Vardhan

2023

Management and Labour Studies

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“…In the process, they may attempt to be become independent entrepreneurs as having requisite skills along with their organizations'-built capabilities that artisans apply freely to improve their wellbeing. 9 Rural entrepreneurship implies emerging in rural areas. Institutions and individuals promoting rural development now see entrepreneurship as a strategic development intervention that could accelerate the rural development process (Saxena, 2012).…”

Section: Review Of Literaturementioning

confidence: 99%

Entrepreneurial Development in Handloom Sector through Effective Strategy Formulation: An Empirical Study in Odisha, state of India

Tarai¹

2020

JTEFT

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The handloom sector is yet to produce an ample size of entrepreneurship despite its potential in the globalization era. However, even after continuous intervention by the Government and other entities, the sector has miserably failed in creating an entrepreneurial climate for the community. The study identifies numerous factors responsible for these conditions and suggests suitable interventions and strategies to alter the situation that exists. Therefore, two prominent handloom clusters have been taken in India and the primary study was conducted in both the clusters using a qualitative approach. The findings of the study reveal a that number of skilled and semi-skilled weavers express to join as an entrepreneur if their issues and development factors like better credit system, a research center for trend forecasting at the local level, technological upgradation, regular quality training, feeling of ownership of stakeholders, and incubation center, etc., could be taken care of by the Government and other private-entity companies and NGOs. Besides, most of the master weavers claim that lack of getting entrepreneurial status is debarred from the government benefits although they are already into handloom enterprises. Although the Government has many schemes for their upliftment, not a single weaver from the communities, has registered himself as a business entity under the companies' act or even operate as a sole proprietor. So, there is an opportunity for entrepreneurship in the cluster if impeding issues are considered and implemented.

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“…Fair trade communicates to consumers that the products they purchase were made in a way that was beneficial to producers (Castaldo et al , 2009). This means that traders observe “fair contractual provisions” with producers that contribute to “poverty alleviation” and sustainable development in the communities of producers (Castaldo et al , 2009, p. 2; Strawn and Littrell, 2006, p. 208; Matthews, 2009).…”

Section: Literature Reviewmentioning

confidence: 99%

Perceptions of fair trade labelling and certification: three case studies

Jones

Williams

2012

Journal of Fashion Marketing and Management: An International Journal

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PurposeThe fair trade system was established as an alternative to the free trade system. In the case of fair trade apparel, certification standards are nascent and there is no consistent logo or labelling to aid consumers in their quest to purchase fairly‐made garments. The purpose of this paper is to examine the practices and marketing strategies of three fair trade apparel businesses based in a metropolitan city in the USA, where there are no clear standards to follow. The interviews taken for these case studies were conducted before the launching of a certification program for fair trade apparel by TransFair USA.Design/methodology/approachThis research comprised three case study fair trade apparel companies – two wholesale and one retail. The case studies are based on in‐depth interviews, the examination of documents provided by business owners, and publicly available information on each of the companies.FindingsThese three case studies revealed differences in fair trade practices. The wholesalers communicated that they perceived a hierarchy of importance in fair trade practices, placing an emphasis on labour standards and workers’ rights and considering environmental standards to be secondary. The lack of a standardized logo for labels on fair trade apparel has meant that the businesses have had to find creative ways to communicate their fair trade practices to consumers. None of the participants felt that this lack of standardization negatively impacted their businesses.Practical implicationsThere is need for a standardized label to make fair trade apparel easily identifiable for consumers and for the further development of standards for fair trade apparel and the marketing of fair trade apparel.Originality/valueStandards for fair trade apparel are currently being developed and the paper provides valuable information about the process by which fair trade standards are formed and marketed in practice.

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Beyond Capabilities: A Case Study of Three Artisan Enterprises in India

Cited by 13 publications

References 7 publications

Does Self-esteem and Social Identity Play a Role in Keeping the Family Occupation Alive?

Does Self-esteem and Social Identity Play a Role in Keeping the Family Occupation Alive?

Entrepreneurial Development in Handloom Sector through Effective Strategy Formulation: An Empirical Study in Odisha, state of India

Perceptions of fair trade labelling and certification: three case studies

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