In this article, I look into a case study of a kermes (kermis) to see how Islamic discourses can structure and re-structure an apparently mundane practice. The aim is to see how a mundane activity is transformed into an act of piety, simply because it is driven by a religious intention. Additionally, we study how this intention supported by the articulation of a particular interpretation of an Islamic tradition. Ultimately, the goal is to understand how the kermes is converted into a disciplined practice of moral construction, ethical conduct and allows for the fulfillment of religious and nonreligious responsibility and, consequently, how a moral discourse can embed a completely mundane practice and transform it into an ethical cycle of self-development, sacred duty and gift giving. This study fills a gap in the literature on volunteering as it examines how practices of volunteering are developed according to a discourse of piety and are the result of a process of active decision-making, according to the context in which the volunteers live. The data for this research was gathered through participant observation and dialogue.