2024
DOI: 10.47941/jms.1799
|View full text |Cite
|
Sign up to set email alerts
|

Beyond Echo Chambers: Unraveling the Impact of Social Media Algorithms on Consumer Behavior and Exploring Pathways to a Diverse Digital Discourse

Tarun Gupta,
Supriya Bansal

Abstract: Purpose: This study delves into the intricate dynamics of how social media algorithms cultivate echo chambers, with a focus on their profound influence on consumer behavior. Methodology: Through an exhaustive review of existing literature and detailed case studies, we explore the mechanisms by which personalized content delivery systems on social media platforms not only reinforce users' pre-existing beliefs and preferences but also significantly impact their consumption patterns, decision-making processes, a… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

0
0
0

Year Published

2024
2024
2024
2024

Publication Types

Select...
1

Relationship

0
1

Authors

Journals

citations
Cited by 1 publication
references
References 29 publications
0
0
0
Order By: Relevance