Beyond halal: exploring Muslim and non-Muslim tourists’ halal food experiences

Xiong, Jia; Chia, Kei Wei

doi:10.1108/jima-04-2023-0134

Cited by 4 publications

References 60 publications

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Understanding the dynamics of Muslim consumer behavior: unraveling the threads of awareness, perception, and purchasing intentions

Bansal,

Kumar,

Sharma

et al. 2024

JIMA

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Purpose This study aims to investigate and understand the purchasing intentions and behaviors of Indian Muslim consumers toward halal products. Specifically, it seeks to explore how consumer awareness, perceptions and attitudes influence the purchasing intentions of Indian Muslim consumers regarding halal items. Design/methodology/approach Data were collected via a self-questionnaire from consumers of halal products in India, with a sample of 550 consumers. This study used a structural equation model technique to analyze these data. Findings The descriptive analysis demonstrated high religious awareness, positive perceptions, favorable attitudes, strong intentions to purchase and corresponding buying behavior among respondents. Structural equation modeling validated the proposed model, with goodness-of-fit indices falling within acceptable ranges. Significant relationships were found between religious awareness, attitude and purchase intention. There was no apparent connection between perception and purchase intention. Practical implications The study contributes insights for businesses and policymakers striving to accommodate distinct requirements and inclinations of Muslim consumers in India, emphasizing the importance of targeted marketing and educational initiatives. Originality/value This study may be the first to examine consumers’ purchasing habits for halal products in India’s retail market. The study’s conclusions are significant for Islamic and halal product marketing.

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Understanding the dynamics of Muslim consumer behavior: unraveling the threads of awareness, perception, and purchasing intentions

Bansal,

Kumar,

Sharma

et al. 2024

JIMA

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From halal tourism to the sharia economy: The case of Lombok honeymoon halal tourism

Bazin,

Bhukuth,

Dragasevic

et al. 2024

Tourism and Hospitality Research

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This article conceptually examines the coherence of the halal tourism model on Lombok Island. The arguments presented are based on discussions with local government officials and tourism industry professionals (85 were interviewed) and an extensive literature review. We analyze the development of a Sharia-compliant economic model based on the creation of halal tourism. Lombok Island serves as a case study due to the government’s active promotion of halal tourism as a foundation for its Sharia-compliant economic development model. The development of honeymoon halal tourism is presented as an inclusive approach that integrates other industries. We show that while local actors are aware of the potential of this sector, they remain skeptical about their involvement in developing this new economic model. This article highlights the ethical considerations surrounding the establishment of a new market and proposes future research directions in this field.

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From Screen to Table: How Religious Food Documentaries Inspire Non-Religious Consumers’ Purchase Intentions

Yang,

Zhang

et al. 2024

Preprint

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Religious food plays a key role in conveying religious culture, transcending religious values due to its everyday and universal nature. With the growth of digital media, film and television, particularly documentaries, have become valuable tools for promoting religious food culture. While religious food is often viewed as a niche for the faithful, non-religious consumers now dominate the halal food market. This study explores how religious food documentaries influence non-religious individuals' purchase intentions, focusing on narrative transportation theory and awe in religious experiences through the lens of the theory of planned behaviour (TPB). A survey of 381 non-Muslim viewers of halal food documentaries revealed that documentary narratives and religious experiences significantly impact purchase intentions. Telepresence and social presence in the narratives affect perceived behavioural control, attitudes, and subjective norms, while awe directly influences subjective norms. All three intermediate variables positively contribute to purchase intentions. The findings offer insights and recommendations for religious food marketers and scriptwriters.

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Beyond halal: exploring Muslim and non-Muslim tourists’ halal food experiences

Cited by 4 publications

References 60 publications

Understanding the dynamics of Muslim consumer behavior: unraveling the threads of awareness, perception, and purchasing intentions

Understanding the dynamics of Muslim consumer behavior: unraveling the threads of awareness, perception, and purchasing intentions

From halal tourism to the sharia economy: The case of Lombok honeymoon halal tourism

From Screen to Table: How Religious Food Documentaries Inspire Non-Religious Consumers’ Purchase Intentions

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