Beyond image: Imagined experiences of a destination

Cherifi, Barbora; Smith, Andrew; Maitland, Robert; Stevenson, Nancy

doi:10.1002/jtr.2227

Cited by 7 publications

(5 citation statements)

References 66 publications

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“…Agapito et al (2013) empirically confirmed that the conative image (intention to recommend, intention to revisit, and positive word of mouth) was affected by the cognitive image and affective image in post-visitors. This relationship encourages scholars to show continued interest in how the destination image is formed in non-visitors and how it attracts them to produce an intention to visit the destination (Cherifi et al, 2018) because non-visitors are targets for a destination to explain its tourism marketing.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Destination image is an attitudinal concept held by tourists regarding beliefs, ideas, and impressions of a tourist destination (Crompton, 1979), which is a multi-dimensional construct (Lee and Xue, 2020). Since tourism is an image-driven industry, studying destination image is important in designing effective tourism marketing strategies (Lee and Kim, 2017), especially for potential visitors (Cherifi et al, 2018). Pike (2002) identified the destination image by cognitive and affective components.…”

Section: Destination Imagementioning

confidence: 99%

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Tea tourism: Designation of origin brand image, destination image, and visit intention

Liang

Lai

2022

Journal of Vacation Marketing

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In line with the concept of brand association, a famous Designation of Origin (DO) brand image may influence the non-visitor perception of the destination image, but there is little research on this topic. This study investigates the effect of the DO brand image on destination image and non-visitor visiting intention toward a tea culture tourism destination. A systematic survey was conducted in Guangdong, China. The results of 311 valid samples show that all four dimensions (feature, value, functional, and affective) of the DO brand image have a significant positive impact on destination image, but only two cognitive dimensions (feature and functional) of the DO brand image directly influence visiting intention. Therefore, this study confirms that destination image mediates the relationship between DO brand image and tourists’ visit intention. This study contributes to destination image research by linking DO brand and destination image to promote a tourist destination. It also provides implications to tea culture tourism research by integrating a measurement scale of tea image and recommending the practices of tea culture tourism.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Destination Imagementioning

confidence: 99%

Tea tourism: Designation of origin brand image, destination image, and visit intention

Liang

Lai

2022

Journal of Vacation Marketing

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“…This starting point indicates to us that, from a tourist perspective, it matters that there is, on the one hand, the symbiosis between the intentions related to the attraction and, on the other, between those intentions and the general demand that tourists desire for an attraction to be successful (Ćorluka et al 2021). An essential factor in this context is how the place, with its various attributes, is marketed to the tourists (Cherifi et al 2018). Ward and Gold (1994), Morgan and Pritchard (1999), O´Dell and Billing (2005), and others highlight that it is important for the place to generate a positive image among tourists and that its unique features are foregrounded to be able to create the identity in demand.…”

Section: The Significance Of Placementioning

confidence: 99%

Tactile Tourism

Nilsson

Blom

2023

Tourism (Zagreb, Online)

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The present article explores tourist attractions that include touch as a significant component of the tourist’s place-related experience. We have chosen to label this phenomenon “tactile tourism”. The tradition of touching attractions is not new but has been a central part of the experience of specific place-related interests for a long time. However, despite its frequent and often significant presence in tourist destinations, few studies in tourism research study the phenomenon. The article is based on a theoretical line of reasoning which starts from a few concrete examples of different places in Europe where we have identified tactile features relevant to tourism. The empirical material for our discussion has been collected partly through e-mail correspondence with tourist organizations in the places selected for the study and partly through articles in social media and other relevant secondary data. This tactile experience contributes a substantial share of the primary enticement of the attraction and simultaneously invests the place with meaning, which in turn attracts tourists.

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“…Images can convey emotional messages, in turn allowing observers to imagine what the environment provides. When individuals look at a tourism image, they can imagine themselves in the servicescape depicted in the image and can imagine experiences in that environment [43]. When potential consumers see beautiful pictures of natural environments associated with a tourist hotel, their fascination for nature is aroused, and therefore positive emotions toward the hotel are increased [7].…”

Section: The Relationship Between Environmental Clues In Images and W...mentioning

confidence: 99%

The Visual Attention and Psychological Responses from Older Customers to Wellness Service Pictures of Hotels

Wang

Tang

Tsai

2022

IJERPH

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Understanding the visual attention and psychological responses of consumers to marketing pictures allows hotel managers to design more attractive advertisements. Therefore, the purposes of the present study were to use an eye-tracking analysis to explore whether there were different effects from tourist hotels’ wellness service pictures based on whether they had natural or built clues. The psychological responses with regard to perceived well-being and willingness to pay were also examined. Eighty-five older consumers were recruited. Their eye movement performance while observing marketing pictures with different visual clues and their subsequent psychological responses were measured. It was found that wellness service pictures with natural clues captured more visual attention and induced higher willingness-to-pay perceptions than those with built clues in these older consumers. The present results suggest that marketing pictures with natural clues may create positive visual responses in older customers and further enhance their purchase intention.

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Beyond image: Imagined experiences of a destination

Cited by 7 publications

References 66 publications

Tea tourism: Designation of origin brand image, destination image, and visit intention

Tea tourism: Designation of origin brand image, destination image, and visit intention

Tactile Tourism

The Visual Attention and Psychological Responses from Older Customers to Wellness Service Pictures of Hotels

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