Beyond Individualized Responsibility Attributions? How Eco Influencers Communicate Sustainability on TikTok

Huber, Brigitte; Lepenies, Robert; Baena, Luis Quesada; Allgaier, Joachim

doi:10.1080/17524032.2022.2131868

Cited by 14 publications

(7 citation statements)

References 56 publications

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“…For data collection, Tiktok videos were assessed using hashtags. The method used by Basch et al (2022) and Huber et al (2022) was followed and included the hashtags #climatechange and #sustainability to identify videos related to environmental issues. An additional reason for including these hashtags was that they displayed the highest number of views (5.3 and 4.6 billion views, respectively) at the time of data collection compared with the other hashtags identified as relevant by the current authors.…”

Section: Data Collection and Analysismentioning

confidence: 99%

Environmental Issues on Tiktok: Topics and Claims of Misleading Information

Pereira,

2024

JBSE

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In light of the increasing frequency of misleading information in social media regarding environmental issues, this study aimed to identify misleading information spread through TikTok videos and to discuss why such content is considered misleading, drawing on relevant literature. Hashtags with large numbers of views, such as #climatechange, #sustainability, #pollution, #biodiversity, #environmentalprotection, #environmentalissues, #energysource, and #environmentalproblems, were used for data collection through web scrapper called Apify (https://apify.com/). A total of 29 misleading videos were found. Content analysis was applied to identify and classify the topics and misleading claims. The topics of misleading videos, according to the most frequent mentions, were energy sources, followed by climate change, pollution, biodiversity, and environmental degradation. Among the misleading claims, videos related to pyramids as non-pollutant power plants and conspiracy related to pollution exhibited the highest frequency. The results show various misleading claims in videos related to environmental topics. Also, emphasized the importance of science education in addressing misleading information. In addition, the importance of an interdisciplinary approach for addressing environmental issues was reinforced. Keywords: TikTok videos, misleading information, environmental issues, content analysis, science education

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Section: Data Collection and Analysismentioning

confidence: 99%

Environmental Issues on Tiktok: Topics and Claims of Misleading Information

Pereira,

2024

JBSE

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“…However, they can also see themselves as opinion leaders for the pro-social idea and promote the green lifestyle in general rather than specific products (Boerman et al, 2022; Dekoninck & Schmuck, 2022; Schorn et al, 2022). These greenfluencers include not only traditional business-oriented influencers but also activists and scientists (Huber et al, 2022). Overall, most studies focus on the perception of the greenfluencers themselves.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Greenfluencing Through the Power of Emotions? Impact of Message Frames and Emotionally Matching Background Music on the Effectiveness of Influencers’ Environmental Communication

Olbermann,

Mayer,

Schramm

2024

Social Media + Society

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Social media influencers have become increasingly important in persuading people to become environmentally sensitive. As “greenfluencers” have been studied primarily in the context of advertising, it is crucial to investigate the mechanisms and effects of their non-product–related environmental messages. In two studies, we tested different message frames, a well-known persuasion strategy, in the context of Instagram reels (short audiovisual videos), where user-added background music is a prominent feature. In a 2 × 2 between-subjects online experiment ( N = 240), we manipulated the message frame (gain vs. loss) and the background music (positive vs. negative emotional valence) and found that loss frames reduced behavioral intention via negative emotions. A second 2 × 2 between-subjects online experiment ( N = 207) replicated these findings with an older sample and provided additional evidence that gain frames should be used in environmental communication. Contrary to our assumptions, we found no effect of the emotional valence of music in either study.

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“…The visual nature of platforms like TikTok, with its emphasis on videos and imagery, can intensify the impact of stereotypes or propel stereotypes through compelling visual portrayals. Therefore, just like its counterparts, TikTok has been allegedly accused of stereotyping such as gender (Huber & Baena, 2023), older adults (Ng & Indran, 2023), race (Matamoros Fernandez et al, 2022) and so on among others.…”

Section: Stereotypes and Social Mediamentioning

confidence: 99%

Comportamento Informacional Estereotipado Causado Pelas Mídias Sociais: Um Estudo De Caso Do Tiktok

Varmazyar,

Martínez Cardama

2023

REV.EDICIC

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This study delves into the phenomenon of stereotyped-information behavior within the realm of social media, with a specific focus on the TikTok platform. Employing a multi-method approach, we aim to unravel the intricate dynamics at play when users engage with content that may reinforce existing beliefs and stereotypes. The prevalence and multifaceted nature of stereotyped-information behavior are illuminated through a comprehensive analysis of user interactions on TikTok. Our findings reveal a compelling pattern: users exhibit a tendency to engage with content that aligns with their pre-existing beliefs. A distinctive feature of TikTok is its visual-centric format, characterized by short, engaging videos. This aspect amplifies the potential for stereotype reinforcement. Visuals and memes, in particular, emerge as powerful tools for the dissemination of both accurate and biased information. Furthermore, our investigation sheds light on the formation of filter bubbles and echo chambers within the TikTok ecosystem. Users tend to be enveloped in content and interactions that reaffirm their existing beliefs, potentially limiting exposure to diverse perspectives. This phenomenon mirrors observations on other social media platforms and emphasizes the need for strategies to foster a more inclusive information environment. This research underscores the pressing need for continued investigation into the ways social media platforms influence the consumption and processing of information. As these platforms continue to shape public discourse, it is imperative that users, content creators, and platform developers alike remain vigilant in their efforts to mitigate the potential perpetuation of stereotypes.

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Beyond Individualized Responsibility Attributions? How Eco Influencers Communicate Sustainability on TikTok

Cited by 14 publications

References 56 publications

Environmental Issues on Tiktok: Topics and Claims of Misleading Information

Environmental Issues on Tiktok: Topics and Claims of Misleading Information

Greenfluencing Through the Power of Emotions? Impact of Message Frames and Emotionally Matching Background Music on the Effectiveness of Influencers’ Environmental Communication

Comportamento Informacional Estereotipado Causado Pelas Mídias Sociais: Um Estudo De Caso Do Tiktok

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