Beyond propaganda: science coverage in Soviet Estonian media

Olesk, Arko

doi:10.22323/2.16030206

Cited by 2 publications

(5 citation statements)

References 9 publications

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“…The research studies carried out so far (Joubert, 2018; Manzini, 2003; Massarani, 2014; Olesk, 2017) confirm the interconnection between science and science communication, on the one hand, and specific socio-historical, political and economic contexts, on the other hand. Ukrainian science has acutely felt it on itself.…”

Section: Introduction: Ukraine’s Science Communication’s Rootsmentioning

confidence: 54%

“…Kellner and Share (2007, p. 59) argue that ‘critical media literacy is crucial for participatory democracy in the twenty-first century’. Today, according to Olesk (2017), contributing a critical understanding of science is considered as the core of good science communication, including one of the main tasks of science journalism.…”

Section: Discussion: What To Pay Attention To In Order To Improve Medmentioning

confidence: 99%

“…Mass media provide general public with a site for science news dissemination. Communicating science matters via different media comprise any media messages about science, namely media materials referring to scientific activities or knowledge, having references to scientific institutions or scientists, or dealing with other institutional processes that involve or influence science (Olesk, 2017). Science communication can be done by both scholars and professional journalists reaching the public to share academic insights.…”

Section: Main Features Of Today’s Media Treatment Of Sciencementioning

confidence: 99%

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Science Coverage: What Does the Audience Want and Really Need? Exploring Media Consumption in Ukraine

Harmatiy

2021

Journal of Creative Communications

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In today’s world, effective science communication enhances the ability of a society to develop, seek breakthroughs and innovate; it consolidates the nation and unites people and science. Such kind of communication through the media has the potential to influence the public understanding of scientific and technological development, explore the ways to overcome challenges, increase the life quality and achieve improvement and prosperity. Mass media is an important source of science content and the main translator of social stereotypes concerning the image of science and scientists. Based on data from a survey of a wide age range of media consumers, the study reveals a social request for saturation of the Ukraine’s media with science content. Yet the research findings suggest that the current status of science does not fully meet the needs of Ukrainian audience and does not promote the critical thinking among media consumers. Besides, it was found out that people would prefer expanding the range of thematic coverage of science and reporting topics that are socially relevant and beneficial to the public. Finally, the study indicates that Ukraine needs qualified science journalism, including maintaining professional norms, preventing the pseudoscience spread and supporting public demands, for quality science coverage.

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Section: Introduction: Ukraine’s Science Communication’s Rootsmentioning

confidence: 54%

Section: Discussion: What To Pay Attention To In Order To Improve Medmentioning

confidence: 99%

Section: Main Features Of Today’s Media Treatment Of Sciencementioning

confidence: 99%

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Science Coverage: What Does the Audience Want and Really Need? Exploring Media Consumption in Ukraine

Harmatiy

2021

Journal of Creative Communications

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“…The magazine offered articles written by Estonian scientists in an accessible language and sometimes provided adaptions from Western popular science magazines. During the first years, the topics mostly covered global science and the latest scientific advances, while later coverage became more timeless and focused on local and Soviet topics (Olesk, 2017). The magazine enjoyed its greatest popularity in the 1970s with a top circulation of 54,000 in 1971.…”

Section: Historical Backgroundmentioning

confidence: 99%

“…As a result, we can distinguish two types of public science communication: one whose aim was not to introduce or explain science but to use science examples or scientists to reinforce ideological discourses such as legitimisation of the Soviet system; and the other that sought to popularise and explain science. A study on the science coverage in Soviet Estonian media (Olesk, 2017) showed that although the first type was predominant, the second type was also present, especially in Horisont, but also in daily newspapers, probably more due to the personal initiative of some scientists and journalists than to editorial policy.…”

Section: Historical Backgroundmentioning

confidence: 99%

Estonia: Science communication in a post-Soviet country

Olesk¹

2020

Communicating Science: A Global Perspective

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Science communication in a post-Soviet country Arko OleskEstonia, with just 1.3 million people, is one of the smallest countries in the world to use its own language as the primary language in all areas of social life, including media and all levels of education. Today, the country also has a modern science communication landscape with science centres, science festivals and other regular events, established science journalism, and a national program to foster science communication. This modern setting is mostly a product of rapid developments during the last 15 years, when Estonia's accession to the European Union functioned as a major catalyst.Estonia belongs to a group of Central and Eastern European countries that underwent at least three significant transitions during the 20th century: first, gaining independence following World War I, then being incorporated into the Soviet Union or its sphere of influence during World War II, and finally, returning to democracy within a capitalist market structure in the late 1980s and early 1990s. Each transition brought with it a disruption that has made a steady development impossible: each time, old societal structures were dismantled or radically reshaped.Various statistical indicators place Estonia as one of the most successful of the post-Soviet group of countries making the transition to the Western world. This also concerns science and science communication where the comparison with similar post-Soviet countries demonstrates that the development towards modern science communication is by no means a given. Therefore, the Estonian example helps describe and explain both the characteristics of science communication under the Soviet regime and what forces and factors lead to the establishment of a modern science communication system.

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Beyond propaganda: science coverage in Soviet Estonian media

Cited by 2 publications

References 9 publications

Science Coverage: What Does the Audience Want and Really Need? Exploring Media Consumption in Ukraine

Science Coverage: What Does the Audience Want and Really Need? Exploring Media Consumption in Ukraine

Estonia: Science communication in a post-Soviet country

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