Beyond Simple Inoculation: Examining the Persuasive Value of Inoculation for Audiences with Initially Neutral or Opposing Attitudes

Ivanov, Bobi; Rains, Stephen A.; Geegan, Sarah; Vos, Sarah C.; Haarstad, Nigel D.; Parker, Kimberly A.

doi:10.1080/10570314.2016.1224917

Cited by 32 publications

(19 citation statements)

References 34 publications

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“…Consequently, using an explicit forewarning may not be optimal. Instead, this study, consistent with early (McGuire & Papageorgis, ) and modern (Ivanov, Burns, et al., ; Ivanov, Rains, et al., ) inoculation studies, relied on creating implicit threat.…”

Section: Methodssupporting

confidence: 71%

“…Although best used as a strategy to protect “desired” beliefs from slippage (Compton, ; Compton & Pfau, ), research on two‐sided messages (Banas & Rains, ; O'Keefe, ) as well as recent inoculation research (Ivanov, Burns, et al., ; Ivanov et al., ; Wood, ) has offered evidence that inoculation messages may be also effective as a strategy to change “undesired” and/or neutral (or ambivalent) beliefs in the desired direction. As such, Ivanov, Burns, et al.…”

Section: Inoculation As Precrisis Communication Strategy: a Replicationmentioning

confidence: 99%

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The potential for inoculation messages and postinoculation talk to minimize the social impact of politically motivated acts of violence

Ivanov

Sellnow

Getchell

et al. 2017

Contingencies & Crisis Mgmt

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The objective was to test whether precrisis inoculation‐stimulated conversations can positively impact key beliefs vital to the prosperity of a nation following an act of terrorism. The experiment introduced a precrisis inoculation message about the Department of Homeland Security prior to a simulated crisis portraying the downing of an aircraft. Results affirmed: that, compared to individuals in the control condition, inoculated individuals were less likely to believe that past failures of acts of terrorism resulted from terrorist incompetence; inoculated individuals indicated greater belief that the politically motivated acts of violence will not limit their future opportunities; and that interpersonal talk about such acts and the government's ability to effectively handle them were inversely associated with the likelihood of postponing air travel.

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Section: Methodssupporting

confidence: 71%

Section: Inoculation As Precrisis Communication Strategy: a Replicationmentioning

confidence: 99%

The potential for inoculation messages and postinoculation talk to minimize the social impact of politically motivated acts of violence

Ivanov

Sellnow

Getchell

et al. 2017

Contingencies & Crisis Mgmt

Self Cite

View full text Add to dashboard Cite

show abstract

“…We specifically tested for collinearity among information sources and found that the degree of collinearity was not high enough to exclude a particular source. Due to the significant challenges in convincing those who are strongly committed in their anti-vaccination beliefs [ 34 , 35 ], for multivariable regression analysis we conducted multinomial logistic regression to identify the relative risk of being very likely to take the vaccine compared to those in the some-hesitancy group. A generalized Hosmer–Lemeshow goodness-of-fit test for multinomial logistic regression models was used to assess the goodness of fit [ 36 ].…”

Section: Methodsmentioning

confidence: 99%

Examining the effect of information channel on COVID-19 vaccine acceptance

Piltch-Loeb¹,

Savoia²,

et al. 2021

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Hesitancy towards the COVID-19 vaccine remains high among the US population. Now that the vaccine is available to priority populations, it is critical to convince those that are hesitant to take the vaccine. Public health communication about the vaccine as well as misinformation on the vaccine occurs through a variety of different information channels. Some channels of information are more commonly found to spread misinformation. Given the expansive information environment, we sought to characterize the use of different media channels for COVID-19 vaccine information and determine the relationship between information channel and vaccine acceptance. We used quota sampling of vaccine priority groups [N = 2,650] between December 13 and 23, 2020 and conducted bivariate chi-squared tests and multivariable multinomial logistic regression analyses to determine the relative impact of channels of information on vaccine acceptance. We found traditional channels of information, especially National TV, National newspapers, and local newspapers increased the likelihood of vaccine acceptance. Individuals who received information from traditional media compared to social media or both traditional and social media were most likely to accept the vaccine. The implications of this study suggest social media channels have a role to play in educating the hesitant to accept the vaccine, while traditional media channels should continue to promote data-driven and informed vaccine content to their viewers.

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“…We specifically tested for collinearity among information sources and found that the degree of collinearity was not high enough to exclude a particular source. Due to the significant challenges in convincing those who are strongly committed in their anti-vaccination beliefs (24, 25), for multivariable regression analysis we conducted multinomial logistic regression to identify the relative risk of being very likely to take the vaccine compared to those in the some-hesitancy group. A generalized Hosmer–Lemeshow goodness-of-fit test for multinomial logistic regression models was used to assess the goodness of fit (26).…”

Section: Methodsmentioning

confidence: 99%

Examining the effect of information channel on COVID-19 vaccine acceptance

Piltch-Loeb¹,

Savoia²,

Goldberg

et al. 2021

Preprint

View full text Add to dashboard Cite

Hesitancy towards the COVID-19 vaccine remains high among the US population. Now that the vaccine is available to priority populations, it is critical to convince those that are hesitant to take the vaccine. Public health communication about the vaccine as well as misinformation on the vaccine occurs through a variety of different information channels. Some channels of information are more commonly found to spread misinformation. Given the expansive information environment, we sought to characterize the use of different media channels for COVID-19 vaccine information and determine the relationship between information channel and vaccine acceptance. We conducted a convenience sample of vaccine priority groups (N=2,650) between December 13 and 23, 2020 and conducted bivariate chi-squared tests and multivariable multinomial logistic regression analyses to determine the relative impact of channels of information on vaccine acceptance. We found traditional channels of information, especially National TV, National newspapers, and local newspapers increased the relative risk of vaccine acceptance. Individuals who received information from traditional media compared to social media or both traditional and social media were most likely to accept the vaccine. The implications of this study suggest social media channels have a role to play in educating the hesitant to accept the vaccine, while traditional media channels should continue to promote data-driven and informed vaccine content to their viewers.

show abstract

Beyond Simple Inoculation: Examining the Persuasive Value of Inoculation for Audiences with Initially Neutral or Opposing Attitudes

Cited by 32 publications

References 34 publications

The potential for inoculation messages and postinoculation talk to minimize the social impact of politically motivated acts of violence

The potential for inoculation messages and postinoculation talk to minimize the social impact of politically motivated acts of violence

Examining the effect of information channel on COVID-19 vaccine acceptance

Examining the effect of information channel on COVID-19 vaccine acceptance

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