2023
DOI: 10.52907/jipit.v3i1.259
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Beyond the Ballot: A Comparative Analysis of Political Microtargeting Practices and Regulations in Kenya and Nigeria

Joshua Kitili

Abstract: Technological advancements have significantly impacted the political world. Unlike the traditional means of conducting campaigns, technology makes it possible to conduct data-driven campaigns on a larger scale and with high levels of specificity. For political parties, better clarity leads to hyper-individualized communication in a process known as microtargeting. Critics argue that political microtargeting can directly manipulate and suppress voters, exacerbate polarization, perpetuate misinformation, and ind… Show more

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