“…An expanding literature in this regard is evident in consumer research (Ozanne, Brucks, & Grewal, 1992;Reutskaja, Nagel, Camerer, & Rangel, 2011), humanÁcomputer interface (Cheng & Liu, 2011;Pan et al, 2004) as well as the combination of the two, i.e., online marketing (Djamasbi, Siegel, Skorinko, & Tullis, 2011;Dreze & Hussherr, 2003). As far as we know, such a bias for less typical objects in a display has only been shown by the novelty and familiarity effects that occur during infant preference paradigms (Furrer & Younger, 2005;Oakes & Riber, 2005;Quinn, 2004;Quinn & Bhatt, 1998). The informationÁfixation link presented here is applicable to any circumstance where manipulation of gaze might be useful.…”