“…Despite a variety of conservationists' warnings (e.g., Büscher, 2008;Child, 2009;Collar, 2003;Ehrenfeld, 1988Ehrenfeld, , 2008Jepson and Canney, 2003;McCauley, 2006;Redford and Adams, 2009), the move to market logic has proceeded as if there were no alternatives. I refer to this as part of a new environmental pragmatism (Spash, 2009) that is clearly identifiable in fields such as ecological economics (Spash, 2013;Spash and Ryan, 2012).…”