1997
DOI: 10.1037/0033-2909.122.1.72
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Biases in the quantitative measurement of values for public decisions.

Abstract: Measurement of personal values in terms of money or utility can promote efficient public decisions about environmental and risk regulation, health care, and so forth. Current measures are subject to several biases. Quantitative judgments of value are often based on a concept of importance that ignores the quantity of the good being valued. They are sensitive to irrelevant factors, such as cost of the good (vs. its benefit) and whether it has been reduced by human action or nature. Some judgments are based on m… Show more

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Cited by 144 publications
(82 citation statements)
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“…In the last experiment (the one with the largest sample and the highest proportion of nonstudent subjects), omission bias was greater in older subjects. The cultural and educational differences in omission bias and protected values remain to be explored (but see Baron, Granato, Spranca, &Teubal, 1993, andLim &Baron, 1997).…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…In the last experiment (the one with the largest sample and the highest proportion of nonstudent subjects), omission bias was greater in older subjects. The cultural and educational differences in omission bias and protected values remain to be explored (but see Baron, Granato, Spranca, &Teubal, 1993, andLim &Baron, 1997).…”
Section: Discussionmentioning
confidence: 99%
“…We are not concerned here with whether people express their PVs in their behavior. Arguably, public policy should be based on what people say they want rather than on how they express their wants in their behavior (Baron, 1997). If their behavior disagrees with their true values, they may regret their behavior.…”
Section: Ritov and Baronmentioning
confidence: 99%
“…However, research in the last decade consistently shows that people are insensitive to the magnitude of quantitative outcomes in their willingness to support public causes and in moral decisions (e.g., Baron, 1997;Desvousges et al 1993;Frederick & Fischhoff, 1998;Kahneman & Ritov, 1994). Particularly, Hsee & Rottenstreich's (2004) research supports the idea that subjective values are highly sensitive to the presence or absence of a stimulus (i.e., a change from 0 to some number) but are giving and volunteering in individualistic states (as compared with more collectivist states) in the United States, especially when the causes were compatible with individualistic causes.…”
Section: In Today's World Where Communication Is Open and Available Amentioning
confidence: 99%
“…Further, we believe that well-constructed expressions of preference should be sensitive to manipulations that should affect them, given the purposes of measurement, e.g., the quantity of the good provided, and should be insensitive to manipulations that should not affect them, e.g., framing effects Ž Ž. Baron, 1997;Fischhoff, 1997; also see Hammond 1996 for a general discussion of . 5 how one judges the quality of a decision .…”
Section: Defining a Well-constructed Preferencementioning
confidence: 99%