2021
DOI: 10.3390/publications9010001
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Bibliometric Analysis of Green Marketing Research from 1977 to 2020

Abstract: The scientific community’s growing interest in green marketing research can be traced through the abundance of published literature on the topic. However, there is still a lack of a comprehensive and systematic research focusing on the evolution of this field. The main objective of this paper was to consolidate the state-of-the-art research on green marketing through a bibliometric study of articles published from 1977 to 2020, and to analyze and present the results from the perspective of growing trends in th… Show more

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Cited by 80 publications
(63 citation statements)
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“…The top three authorship patterns were two authors (134 publications), three authors (125 publications), and one author (124 publications). This pattern trend is quite opposite to other disciplines where top authorship patterns comprise more than 3 authors [48]. This trend may be attributed to the slow progress of the field and a limited number of research publications, mainly from a limited number of countries (developed).…”
Section: Authorship Patternmentioning
confidence: 72%
“…The top three authorship patterns were two authors (134 publications), three authors (125 publications), and one author (124 publications). This pattern trend is quite opposite to other disciplines where top authorship patterns comprise more than 3 authors [48]. This trend may be attributed to the slow progress of the field and a limited number of research publications, mainly from a limited number of countries (developed).…”
Section: Authorship Patternmentioning
confidence: 72%
“…The second type of bibliometric study includes science mapping analysis, which evaluates a research field's cognitive and social structure (Small, 1999 ). Visualization of Similarities (VOS) viewer is a software tool specifically designed for constructing and visualizing bibliometric networks (van Eck & Waltman, 2010 ) and has been widely used in science mapping studies (Butt et al, 2020 ; Farooq et al, 2021 ; Khan et al, 2020 ; Saleem et al, 2021 ). Such science mapping illustrates scientific research's structural and dynamic aspects (Cobo et al, 2011 ).…”
Section: Bibliometric Analysismentioning
confidence: 99%
“…These are specialized bibliometric tools, and each one creates the best visualization. Other bibliometric studies have also used these tools to get the best data visualization [56][57][58][59].…”
Section: Terminologies Used In Datamentioning
confidence: 99%