“…These questions seek to fill the gap in the literature about SDG 8 (Cammarano et al, 2022;Chatzistamoulou, 2023;Govindan et al, 2020;Hsu, 2023;McDonald et al, 2021;Mozas-Moral et al, 2021;Nwokocha & Nwankwo, 2019;Okolo et al, 2023;Opoku et al, 2022;Stauropoulou et al, 2023;Soegoto et al, 2022;Vinuesa et al, 2020;Walker & Pekmezovic, 2018) and SDG 12 (Bjelle et al, 2021;Ivanova et al, 2016;Magda et al, 2019;Palakshappa & Dodds, 2020) where Sustainable Development Goals are treated as requirements to comply with, sometimes almost as a regulation, rather than as a base on which to build a more sustainable world. On the contrary, we look at SDGs as elements that could become part of the identity of business, which could lead to systemic change.…”