Bibliometric Analysis on Halal Cosmetics Over Twenty Years

Abstract

Purpose – Halal cosmetics area is progressively increasing these days. This bibliometric analysis is intended to systematically evaluate the research to brief researchers about the trend of halal cosmetics field. This paper also discloses the limitations of the studies in the area. Design/methodology/approach – This paper adopted bibliometric and network analysis to evaluate the research area. A total of 82 documents obtained from the Scopus database are extracted and analysed. Findings – The paper reports the type of documents available, the years published, authorship and geographical distribution of the published documents in the halal cosmetics area. From the keyword analysis, it is found that the most used words are halal cosmetics, halal, cosmetics, purchase intention, Malaysia, and Islamic marketing. Research limitations/implications – This bibliometric study is conducted using Scopus database; however, Scopus might possibly omit some publications, thus, authors might not report the missing studies. Halal cosmetics are still in the early years of publications, and only 82 published documents were analysed in the study. Originality/value – There is no study reported on the network analysis and bibliometric study techniques in the area of halal cosmetics.

A systematic review on halal cosmetic consumption: application of theory method context – attributes decision outcome framework

“…This popularity stems from an increasing Muslim population, available product assortments, increased demand from non-Muslim markets (Research and Markets, 2021), social media presence (Halal Cosmetics Expo, 2020) and the adoption of modern lifestyles by some Muslims (Research and Markets, 2021). In addition, scholars suggest that such popularity is supported by the ethical and eco-friendly features of halal cosmetics (Azmi et al , 2021) and more importantly, such products offer world class quality (Nordin et al , 2020). That is, halal cosmetics offer a great deal of practical value, such as functional (quality), economic (price), social (social acceptance), emotional (confidence) and conditional (availability) value (Abu Bakar et al , 2017).…”

“…An example of fragmentation would be Ali et al ’s (2016) focus on only three Asian countries. Additionally, Azmi et al (2021) analyzed productivity. However, they did not explore consumer motivation to purchase halal cosmetics.…”

“…The main reasons behind this positive outlook are an increasing Islamic population, growing demand from the non-Muslim market (Research and Markets, 2021), social media presence (Halal Cosmetics Expo, 2020), availability of local brand halal cosmetics (Pribadi et al, 2019) and adoption of modern lifestyles (Research and Markets, 2021). Accordingly, marketing scholars have sought to identify various antecedents of consumption (Azmi et al, 2021). These studies have included demographic (Teng and Wan Jusoh, 2013;Ngah et al, 2021), psychographic (Wei et al, 2020;Naseri et al, 2020), cognitive (Yousoof et al, 2020;Divianjella et al, 2020), situational (Suparno, 2020;Suhartanto et al, 2020) and marketing factors (Yasin and Norjanah, 2021;Khan et al, 2020).…”

“…Although these findings offer a strong foundation for understanding this phenomenon, these findings are mixed (Ariffin et al, 2019). It is shown that the extant literature is still in the infancy stage or has only touched the surface of the phenomenon (Azmi et al, 2021).…”

“…Second, regarding reference quality, previous review studies included and analyzed published literature, conference proceedings, book chapters, book reviews, book, notes and short surveys (refer to Azmi et al , 2021 and Nordin et al , 2020). The problem is not all these intellectual contributions have the quality of peer-reviewed journals (Vooren et al , 2019); thus, the extant reviews fail to offer a robust understanding of such phenomenon.…”