“…5 Market forces have made helmets widely available for purchase for under $10, yet only about 50% of US children between 5 and 14 years old own a helmet, and only 25% report always wearing it while bicycling. 6 Because children and teens have higher bicyclerelated mortality and injury rates than any other age group, many bicycle helmet promotion programs target this age group. 2,3 Intervention programs include, singly or in combination, elements of public education and information, school education, helmet giveaway or discount programs, and state laws, local ordinances, or school policies that mandate helmet use.…”